Lovehoney touts new Fifty Shades of Grey sales materials as trilogy turns 10
28 May 2021
As the record-selling paperback series Fifty Shades of Grey celebrates it’s official tenth anniversary next month, global sexual wellness brand Lovehoney are calling for retailers to take advantage of their new point of sale materials, to celebrate the anniversary in style with their customers.
The luxuriously designed Fifty Shades of Grey branded point of sale includes:
Fifty Shades of Grey 10th Anniversary Cubes
Fifty Shades of Grey 10th Anniversary Retail Pack
Fifty Shades of Grey 10th Anniversary Gift Bag
Fifty Shades of Grey 10th Anniversary T-shirt
The new materials coincide with other important dates in the world of Fifty Shades of Grey. Fans across the world are eagerly anticipating the launch of author E.L James’ new book ‘Freed’, which is written from Christian Grey’s point of view and will be available from the 1st June. Additionally, Grey’s fictional birthday is on the 18th June, while World BDSM day will be whipping users into shape throughout July.
Lovehoney holds the licence to make the official pleasure product merchandise for the Fifty Shades of Grey book franchise, created in collaboration with E.L James. It has created several ranges, including new collections to celebrate the books’ tenth birthday this year.
The Fifty Shades of Grey Official Pleasure Collection has been highly in-demand throughout the last year, as 52% of couples admitted becoming more sexually adventurous since the Coronavirus pandemic began, in a recent Lovehoney survey.
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