Five reasons businesses should place a larger focus on product quality
10 June 2020
The old saying of quality over quantity has stood the test of time and still holds value in today’s business landscape. Brand reputation and sustainability all come from a manufacturer's ability to provide a quality product or service and arguably speaks louder than any other aspect of their operations.
In the adult industry today, consumers are overwhelmed with different choices. With the rise of e-commerce websites, cheap low-quality sex toys and even counterfeights are readily available. But in the long run, this only leads to unsatisfied customers.
Lovehoney’s mantra is to share sexual happiness globally and we understand that in order to do this, producing sexual wellness products of the highest possible standards is fundamental.
Jade Bawa, sales executive for Lovehoney B2B shares five reasons retailers should focus on product quality when buying and building their stock and why it will create wins far more meaningful than just increased sales.
1. Build trust with your customers
Trust is the most powerful sales vehicle there is, and it is earned each time a product or service delivers more than is expected. We recommend monitoring customer satisfaction through social media and product reviews, so you are aware of how users perceive the quality of your products and which areas are in need of improvement.
At Lovehoney, we are driven by consumer feedback and it has certainly helped shape our best-selling Happy Rabbit range. From listening intently to what our customers want and expect in a product, we put an immense focus into the exclusive design, from everything to its innovative modern sex tech to its powerful, quiet motors.
This in-turn means our customers are always keen to hear about any new products from the range, as they trust it will deliver.
2. Increases word of mouth and positive reviews
It goes without saying that the higher the brand quality, the better chance they’ll have at fueling positive reviews and word of mouth recommendations, both of which are an incredibly important factor when reaching new audiences.
Running cross-channel campaigns which include positive testimonials is a great way to highlight product quality and ignite excitement. It is also important to respond to reviews, positive or negative, as a part of what makes a quality product goes hand in hand with the customer service that comes along with it.
3. Reduces customer complaints and returns
Studies have shown time and time again that brands who produce high-quality products will obtain more repeat purchases. Spending more time and money fine-tuning a product before it hits the market will decrease customer complaints and returns, both of which take up a long part of businesses time in the long run.
Undertaking vigorous consumer testing or market research is something that Lovehoney carries out regularly, as people’s honest opinions are something that can be utilised to boost the quality of a product or service.
4. It’s better for the environment
As the previous throwaway culture of buying habits is decreasing and momentum around sustainability is at an all time high, companies are having to take a hard look at how they do business and make ethical changes.
Striving to use the best possible materials, so that your product can stand the test of time for years to come is important as it decreases the need to needlessly replace that item, needlessly using up more resources.
5. Produce a higher return of investment (ROI)
Some brands try to cut costs while developing a product, but this only leads to dissatisfaction.
Studies show a strong association between product quality and profitability. In fact they also show that high quality creates a higher return on investment for any given market share.
The positive correlation between product quality and profitability should be reason enough to make improving quality a priority in a business strategy. However, the trust, credibility, and loyalty that comes from happy customers builds repeat sales and helps a company reach new audiences.
Want to know more about Lovehoney’s B2B offering? Visit lovehoneytrade.com for more information.
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