Lovehoney B2B extends mainstream offering with Lloyds Pharmacy
24 March 2020
Lovehoney B2B is extending its mainstream retail offering by stocking a range of toys and lubricants online with Lloyds Pharmacy.
By forming a new partnership with the leading pharmaceutical retailer, the world’s largest sexual happiness brand is hoping to introduce and educate a fresh new audience on the importance of a happy sex life.
The new move from Lovehoney is another example of the expanding sex toy industry, a market that is predicted to continue to grow in popularity at an exceptional rate. The global market is expected to grow by £7.5 billion by 20232 to a whopping £25.5 billion1
Lovehoney first ventured into the mainstream market last year with a range launched instore and online in Boots, and these retail moves, alongside burgeoning market growth, shows that sex toys are gaining serious mainstream appeal.
The Lloyds range, which includes a rabbit and kegel balls as well as penis pumps from the popular Tracey Cox collection, are aimed at users of all levels, including those who are brand new to the market, with an emphasis on sexual wellbeing.
Customers will be able to purchase the below items online from Lloyds Pharmacy, all in appealing pastel colours at a lower price point for users of all experience levels:
Lovehoney Awaken Ripple Vibrator
Lovehoney Awaken Rabbit Vibrator
Lovehoney Awaken G-Spot Vibrator
Lovehoney Awaken Clitoral and G-Spot Vibrator
Lovehoney Excite Bullet Vibrator
Lovehoney Excite Finger Vibrator
Lovehoney Excite Pleasure Balls
Lovehoney Excite Rabbit Love Ring
Lovehoney Boost Vibrating Love Ring
Lovehoney Boost Double Vibrating Love ring
Lovehoney Boost Mega Vibrating Love Ring
Lovehoney Boost Comfort Cushion Love Ring
As well as this, the below products are also available with a further emphasis on sexual wellbeing:
Lovehoney BASICS Textured Penis Pump
Lovehoney Tracey Cox EDGE Automatic Suction Rechargeable Penis Pump
Tracey Cox EDGE Ultimate Performance Stamina Penis Pump
Tracey Cox EDGE Ultimate Performance Maximum Control Adjustable Stamina Ring
Lovehoney Enjoy Water-based Lubricant 100ml/250ml
Lovehoney Delight Extra Silky Lubricant 100ml/250ml
Lovehoney Discover Water-based Anal Lubricant 100ml/250ml
Lovehoney Stay Delay Spray 50ml
Kate Hodgson-Egan, International Sales Manager at Lovehoney, comments; “Entering the mainstream retail market was a huge move for Lovehoney last year and we’re excited to extend our reach through our new partnership with Lloyds Pharmacy
“Lovehoney are the sexual happiness people and we’re proud to be spreading our message even further with Lloyds customers, helping everyone have a happy and fulfilled sex life’.
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