Lovehoney sells stake to Swiss investment firm

by Lovehoney 21 June 2018

Lovehoney has received an injection of funds to expand overseas.
Investment company Telemos Capital has bought a majority stake in the leading online sex toy retailer.
The transaction is Telemos’ first investment in the UK. Financial details have not been disclosed.
Lovehoney has grown into an international success, delivering record sales in the region of £100 million for the year ended March 31, 2018.

More than half of sales (60%) came from the UK, with the remainder from Europe, US and Australia, all of which have achieved significant growth in recent years. The business delivered strong compound annual sales growth of circa 30% in the last three years. In recognition of the business’ achievements Lovehoney received the Queen's Award for Enterprise in 2016.

Following the investment, Lovehoney co-founders Richard Longhurst and Neal Slateford will continue to lead day-to-day operations with Telemos’ Executive Chairman Philippe Jacobs and Chief Investment Officer Jacob Polny joining the Lovehoney board.

The partnership with Telemos illustrates the achievements of the Lovehoney management team which has consistently challenged the market while delivering innovative, high-quality products and exceptional top-line growth.

With the backing of Telemos, Lovehoney will accelerate its plans for international expansion, tapping into fragmented and underdeveloped markets and building on its strong consumer engagement. Lovehoney will invest in new technology and marketing, allowing the business to raise its profile in new geographies, and to continue to evolve its excellent customer service, online content, community and innovative new products.

Neal Slateford, Co-Founder of Lovehoney, said: “We're excited to be partnering with Telemos as we continue our strategy to grow Lovehoney into the world's leading sexual happiness retailer. This investment shows the strength of online retail and will allow us to break into new markets globally.”

Richard Longhurst, Co-Founder of Lovehoney, said: “This is the culmination of 16 years of hard work by our brilliant teams in Bath and our offices worldwide. It has been a phenomenal journey for Neal and I and we're beyond excited at our future plans for Lovehoney.”

Philippe Jacobs, Executive Chairman of Telemos, said: “We are delighted to have made this investment which demonstrates our differentiated thinking and approach. Richard and Neal have created a great company. We are excited to partner with founders with long-term growth aspirations and a desire for a flexible and nimble investor.”

Jacob Polny, Chief Investment Officer of Telemos, said: “We were attracted to Lovehoney’s category leadership, the strong own brand portfolio and the combination of customer service, community and content that truly differentiates the proposition. We look forward to working with Lovehoney’s founders and management team to grow the business in the UK and internationally in the years to come.”

Telemos comprises a team of a highly experienced investment professionals that combine the best of private equity and permanent growth capital. Telemos identifies and supports exceptional management teams in consumer goods, healthcare services and business services to help them realise their long-term objectives. As a flexible and nimble investor, Telemos’ distinct structure and expertise makes it a leading, new generation European private equity firm, looking to identify and unlock growth opportunities which may be overlooked by traditional investors.

About Lovehoney

Lovehoney is a leading online retailer of sexual happiness products. The company’s approach is female friendly and focused on serving couples. The wide product range includes an unparalleled own brand offering. Advice and guidance is provided through 24/7 customer service, content produced in house as well as a popular online community. As a result, Lovehoney has strong customer engagement, which drives continued improvements in its own brand offering and delivers a highly differentiated proposition. Based in Bath, UK, Lovehoney is the market leader domestically and has a fast-growing international business.

About Telemos Capital

Telemos is a private investment firm founded in 2017 with a sector focus on business services; consumer; and healthcare services. Geographically the investment mandate is pan-European. The Telemos team consist of an internationally diverse group of experienced investors, based in London, UK. Telemos is also the controlling shareholder of MedEuropa, which is building a group of radiotherapy clinics in continental Europe. Telemos is actively working to build its portfolio of attractive investments in European growth companies.

Fifty Shades Freed DVD release helping to drive sales globally for Lovehoney

by Lovehoney 13 May 2018

Lovehoney is planning a fresh push for its Fifty Shades Freed products to tie in with the movie’s DVD release.
Sales of the official product collections Lovehoney has released for all three books are up by 21% in the last year.
The movie’s launch around Valentine’s Day in February was a big sales driver with the Fifty Shades Freed Wand Vibrator and Knicker Vibrator both seeing a 500% uplift.
Products from the first Fifty Shades of Grey collection are still selling well and demand for the Please Sir Flogger leapt by 1,100% following the latest movie.
The Fifty Shades Freed collection has been supported by retailers right across the globe with special in-store events to capitalise on the popularity of the movie.
At the two Harmony stores in London, window displays helped increase sales of the products by around a third.
At Kondomeriet in Norway, a special month-long promotion aired in cinemas received more than 15,000 responses in the first two weeks.
In the US, Lion’s Den organised a cinema promotion featuring 6 billboards on main highways in Ohio for the products.
Further Freed promotional events supporting the Lovehoney products were held in the UK, Ireland, Lithuania, Sweden, South Korea, Ukraine, Australia, Switzerland, Netherlands and France.
Laura Wood, Lovehoney Sales Consultant, said: “The Fifty Shades phenomenon is still going strong more than six years after the release of the books and it remains the best-known sex brand in the world.
“The cinema release of the film drives sales of the product range, with the DVD release a few months later providing renewed interest.
“We are very lucky to have such fantastic retail partners all over the world who have really helped to push the products with exciting in-store displays and eye-catching promotions.
“This week’s DVD release presents a fresh opportunity to generate more sales not just for the Freed products but also the earlier Fifty Shades Darker and the original Fifty Shades of Grey collections which are both still selling well.
“We have loved working exclusively with E L James on all the collections and she approves all the products.”

Lovehoney’s Happy Rabbit is Shipping Now

by Lovehoney 01 May 2018

Lovehoney is delighted to announce that their Happy Rabbit is back - and it’s bigger, better, and happier than ever before.

As seen at ANME earlier this year, the Happy Rabbit has been re-introduced into the Lovehoney brand portfolio. A colourful addition to the Lovehoney sex toy family, the Happy Rabbit range features a G-Spot Vibrator, a Curve vibrator and Realistic Vibrator.

Happy Rabbit has been designed in house and has a unique clitoral rabbit shape as well as the iconic exclamation point buttons. The combination of the high quality silicone material, powerful dual motors and fun modern branding is unique in the category.

Lovehoney’s Sales Consultant Laura Wood says, “ We have had great feedback from excited customers who are delighted to see Happy Rabbit back in our brand portfolio!
Happy Rabbit has been designed and developed based on thousands of reviews from Lovehoney customers. We saw a gap in the market based on our customer reviews which helped in decisions behind the design, material, function and power of the revamped Happy Rabbit. We’ve amped up the 2 deliriously powerful motors, added a worry-free travel lock feature, and made our best-selling Happy Rabbit vibrator waterproof and USB-rechargeable.
What’s more, the price point is also key as it offers customers a high quality product at a competitive price.”

Eye-catching, inviting, and informative POS is also available, appealing to sex toy newbies and experts alike. The pack consists of a header board, bus stop sides, 6 different wobbler designs and a product holder.

For more information please email or visit

Lovehoney and Harmony team up with Fifty Shades Freed window display for Valentine’s Day

by Lovehoney 12 February 2018

The UK’s biggest and most famous sex store, Harmony on Oxford Street, has boosted trade since the launch of its Fifty Shades Freed window and in-store display.

The left hand side of the window is covered by a striking vinyl of part of Lovehoney’s advertising campaign for the new Fifty Shades Freed Official Pleasure Collection.

It invites fans of the book and film to ‘Let Your Fantasies Be Freed’ and includes pictures of products from the official pleasure collection created with author E L James.

On the right hand side is a bold floral display of white and pink roses with elevated bell jars containing products from the collection.

Inside the store, there is a huge curved panel with further Fifty Shades Freed products pictured alongside pink roses and the headline “Explore your deepest desires, and let your fantasies by Freed, ” and a further huge panel next to the stairs. The collection has its own section inside the store.

Harmony has reported an increase in footfall ahead of Valentine’s and the release of the Fifty Shades Freed movie on Friday (Feb 9th) since the launch of the display two weeks ago.

The display was designed in-house by the Lovehoney team and the project was spearheaded by Laura Wood, Lovehoney Sales Consultant.

Laura said: “It was wonderful teaming up again with Jamie and the team at Harmony. Harmony is rightly renowned by everyone in the industry for its gorgeous window displays and collaborative approach.

“It is great to work with a retailer who really wants to maximise sales by promoting the products in such an eye-catching way.”

Jamie O’Sullivan, Area Retail Manager of Harmony Limited, said: “We are thrilled with the fantastic window display which has created a real buzz with the customers and the Harmony team and increased footfall.

“Fifty Shades fever is definitely back and it is great see fans responding so well to the third book in the trilogy.

“We’ve really enjoyed working with Lovehoney on such an exciting promotion. The support from Laura has been second to none and we are grateful to have such support from a brilliant team in helping us to drive sales.”

For more information please contact or visit

Uprize is the Latest in Sex Toy Technology

by Lovehoney 26 January 2018

The Lovehoney Trade Sales Team have kicked off 2018 by unveiling the world’s first bionic vibrating dildo, Uprize, at the ANME Founders show in California.

Uprize showcases the very latest in innovation in the sex toy industry, introducing patented Remote Control AutoErect™ technology, which automatically powers the rise and fall of the Uprize dildo shaft.

When erect, Uprize is completely rigid and has a strong suction base so it can be attached to flat surfaces or fit into a harness for couple’s play. With a motor in the tip and 10 vibration functions that range from intense to off-the -scale, Uprize is designed to pack in the pleasure.

The product also provides superior comfort with its signature curve and coat of soft silicone which can be used for G-Spot, prostate or other methods of stimulation.

With its advanced technology, Uprize is best suited for those who are well-versed with a variety of sex toys and want to try something more advanced.

Lovehoney’s International Sales Manager Jim Primrose says, “Without a doubt, Uprize is a groundbreaking product and we are delighted with the positive feedback that our customers and distributors have had on the range. Not only do they love the product but the fantastic supporting POS which will increase sales and encourage footfall into stores.”

The range caught the attention of those attending the ANME Founders show.

Chris Bakker, owner of Eropartner commented on Uprize: “Only Lovehoney could invent something like this. Another brilliant concept, great quality unique in the marketplace, amazing powerful vibrations, yet so quiet, I love the super soft material and the rock hard erection us brilliant. I’m so glad you have also produced a harness too to complete the offering. I love the whole thing and the POS is excellent too. Well done Lovehoney.”

Hans-Juergen Baher Head of Purchasing at Orion said, “It was worth coming to ANME just to see this product, it’s outstanding!”

Sven Jacobsen Head of Wholesale at Orion also commented on Uprize, “this product will be one of the biggest in the industry I am certain. It really is excellent!”

Uprize is available in a 6 inch purple and 6 inch flesh pink style; and an 8 inch flesh pink and 8 inch black style. The dildos also come with a remote control and are harness compatible. An Uprize strap-on harness is also available to purchase.

For more information please email or visit

An exciting time for Lovehoney Trade

by Lovehoney 26 January 2018

The Lovehoney Trade Sales Team is delighted to announce that they have added two more awards to their trophy cabinet. They have won International Pleasure Products Company of the Year and Soft Bondage Line of the Year for their Fifty Shades Freed The Official Pleasure Collection at the 2018 XBIZ Awards

Lovehoney beat off stiff competition to win the prestigious awards.

International Sales Manager Jim Primrose commented:
“We are delighted to have won this award, we would like to thank everyone who voted for us and for the continued support across the industry. We couldn’t have done it without you and it is a great way to kick start 2018! XBIZ are one of the most forward-thinking voices in the industry and we are really pleased. “

International Sales Managers Kate Hodgson-Egan and Sales Manager Sabrina Earnshaw are currently in Las Vegas at the AVN Novelty Expo Show which is being held at the Hard Rock Hotel & Casino. The team will be showcasing the award-winning Fifty Shades Freed Official Pleasure Collection, in addition to other popular brands in the Lovehoney portfolio; BlowYo, Broad City and Coco de Mer. They will also be showcasing the brand new ranges which they launched at ANME, Uprize and Happy Rabbit.

For more information please contact or visit