Lovehoney B2B's tips for successful marketing over the busy Christmas season

by Lovehoney 16 November 2020

The Christmas period is a time for giving and receiving, so it’s no wonder it proves to be one of the sexiest times of the year and a key time for our category to generate more revenue over any other shopping days of the year.

This can make the build-up stressful, so having a methodical process to follow can certainly help you feel prepared. Sales Executive Jade Bawa is on hand with four marketing tips to help you make the most of your Christmas campaign in one of the busiest trading periods of the year.

1) Create a timeline

As with any kind of marketing campaign, it’s crucial you start planning ahead of time. This especially rings true with Christmas planning, as the build-up typically pans over a long period of time kicking off with important dates such as Black Friday, Cyber Monday and Thanksgiving in the US. Failing to be organised could also mean you are missing out on promotional activity over important dates such as these.
Planning ahead will ensure you are producing the highest quality content and keep track of your goals, strategies and progress.

Once you have a timeline, stick to it where possible. Ensure that your website and social platforms are kept up to date with fresh assets, web banners, gifs and new offers along the way to engage customers and keep them coming back for me.

2) Create engaging campaign content

To break through the noise of Christmas marketing messaging from other brands during this busy period, it’s important to ensure your content provides value to your customers.
Social media provides a simple but effective way to create a buzz during the festive season and engage with your customers. This could be through a comprehensive, long running campaign or just through simply having a string of great offers limited for the Christmas period ready to shout about.

The key is to provide valuable content which will benefit and excite your customers leaving a lasting impression on their mind.

3) Consider giving gifts with each purchase

December is one of the most expensive times of the year, as shoppers hunt for gifts for loved ones to make the holidays extra special. Offering gifts with purchase are a great way to make customers feel valued and subsequently leave them wanting to shop with you again. Even if the gift is small, it can still go a long way in improving customer satisfaction and creating a positive experience.

Enquire at trade@lovehoney.co.uk or your account manager to find out what special Lovehoney gift options are available to you.

4) Focus on promoting products that are great for gifting and stocking fillers
Take time to think about which products work well for the holiday season. For example, here at Lovehoney, we have a wide range of high-quality but affordable Fifty Shades of Grey gift sets which are ideal for gifting something a little bit special. Smaller priced items such as our new Fifty Shades of Grey bondage collection, also make perfect stocking fillers.

It will be beneficial for your business to keep these products grouped together in one place on our website, while making it the focal point throughout the festive season so they are at the forefront of shoppers' attention and one click away.
You can also further promote these products on social media using hashtags or keywords to make them stand out.

To find out more about Lovehoney B2B’s offerings, contact trade@lovehoney.co.uk.or visit www.lovehoneytrade.com


Lovehoney B2B announce new Fifty Shades of Grey bondage collection

by Lovehoney 06 November 2020

Leading sexual wellness brand Lovehoney has unveiled their sophisticated new Fifty Shades of Grey bondage collection.

The new range comprises of 11 expertly crafted bondage accessories and essentials: a blindfold, small and large paddle, riding crop, large and mini floggers, wrist cuffs, ankle cuffs, spreader bar, ball gag and hog tie. Each product is delicately finished using antique gold hardware and a gold Fifty Shades of Grey logo embossment, as well as updated stylish packaging.

Not just beautiful to look at, products from the range are also handcrafted using a top quality padded leather alternative material, which comprises all of the qualities found in traditional leather, making the range cruelty free with an unforgettable soft touch feel.

The launch aligns closely with the Christmas gifting season and the products make for a beautiful, erotic present for a lover, or a special treat to yourself.

Sales Executive Jade Bawa says “For quite some time our customers have been requesting a new Fifty Shades of Grey bondage line which takes inspiration from our previous Coco de Mer collection, offering a beautiful, luxurious product line at an affordable price point.

This is an extra special launch for us as we have proudly switched to using a premium faux leather material, which offers our customers a soft, sturdy, and more sustainable option.”

The new bondage starts from £19.99 / €22.95 / $24.99 RRP and is available to order now.


Double-whammy win for Lovehoney at the XBIZ Europa awards 2020

by Lovehoney 06 November 2020

Lovehoney is delighted to announce that they have scooped up not one but two awards at the prestigious XBIZ Europa awards, winning Online Retailer of the Year and Fetish Product/ Line of the Year for their Fifty Shades of Grey range.

The awards were announced during a star-packed virtual ceremony on the 22nd October and recognises excellence in the sex toy and adult industries.

International Sales Manager Kate Hodgson-Egan said, "It is an honour to have won two awards at this year’s XBIZ Europa Awards. 2020 has been a strange year full of challenges for everyone and we’re extremely proud of Lovehoney's recent successes. Everybody has worked incredibly hard and these awards are a fitting recognition for their efforts.”

“Winning Fetish Line of the Year has tied in remarkably well with the launch of our new Fifty Shades of Grey luxury bondage and toy collections and we are also getting ready to celebrate the 10 year anniversary next year!”

The 2020 COVID-19 sex toy boom has seen Lovehoney’s customer base grow considerably as well as a huge uplift in sales for their Fifty Shades Of Grey range year on year, as couple’s look to engage in more adventurous sex while they spend more time at home.


Lovehoney release new online assets in line with new Fifty Shades of Grey and Happy Rabbit launches

by Lovehoney 06 November 2020

Sexual happiness brand Lovehoney have announced the release of exciting new Fifty Shades of Grey and Happy Rabbit assets which are tailored for website and social media use and are available for download from the Lovehoney trade website.

These new assets coincide with the launch of a range of new Fifty Shades of Grey and Happy Rabbit products, so retailers have plenty of imagery ready to spread the news about the launches with their own followers.

New additions to the Fifty Shades of Grey range include 11 new luxury bondage pieces, which are handcrafted using a cruelty free leather alternative, and 10 new toys including three Greedy Girls, a vibrating butt plug, vibrating prostate massager, couples vibrator and three dildos.

Three non vibrating and three vibrating butt plugs have also been newly launched to the Happy Rabbit range, all of which incorperate a fluffy faux fur bunny tail, adding a touch of fun to foreplay, role play and sex.

The new imagery has been pre-sized specifically for website use, Instagram feeds and stories, as well as Twitter and Facebook.

Lovehoney B2B have designed these assets with the customer in mind and encourage using striking imagery such as this on retailer’s own social media pages to stand out from the crowd and attract attention during the busy Christmas season.



How to ensure the success of an in-store display

by Lovehoney 15 October 2020

E-commerce shopping has seen a steep incline in recent years, however the traditional high street is very much still alive. Shoppers still seek the in-person expert advice, the immediate availability and overall customer experience.

Following months of store closures amongst COVID-19 restrictions, the re-opening of shop doors has seen customers return in their multitudes and competition is fierce, making it high time adult toy retailers review their displays, to make the most of the pleasure products they stock.

Lovehoney B2B has shared it’s tips on how brands can ensure their displays are eye-catching and stand-out from the crowd, as well as some expert advice from Tracey Whitmore, owner of family run Vibez Adult Boutique based in Kent, the United Kingdom.


Use branded point of sale materials

Tracey said, “Brands need to establish their own identity against competitors and always focus on their own ranges, using as much information about the product as possible. One way to do this is to ensure you are using eye-catching, fully branded Point Of Sale display materials.”

Lovehoney offers complimentary, Happy Rabbit Point Of Sale including stands, headers and shelving, as well as downloadable sales strips for in-store toy holders. All designed to be informative without being overwhelming and appeal to both sex toy newbies and experts alike.


Create an experience through design

It can be beneficial to think of your store as a newspaper, a place to broadcast the story being a brand, and personality can easily be communicated to the public through design and customisation.

“We always try to add that little bit of pizazz to our ranges, whether it’s through adding texture or aesthetic accessories, and try to display the products in a way that justifies the price point,” says Tracey.


Explore different lighting options

Lighting is a fundamental factor to in-store displays, and will have a huge impact on how they’re received by customers. It has an impressive ability to affect our mood, what we feel, what we think of the product and ultimately the choice of whether we want to purchase or not.

Consider whether you want to create an ambient setting with enough general lighting to light the store, or accent lighting to emphasize a certain display.

Tracey added “Our Happy Rabbit display looks resplendent highlighted by LED lights and the customers are magnetised towards them.”


Change your displays regularly

Holidays and seasons come and go very quickly, and a promotional item has a short shelf life. Therefore it’s important to keep on top of displays to keep up with new arrivals.

Keep new arrivals at the front of your store layout, in their own dedicated space so they are the forefront of shoppers attention.

Product knowledge is key
We know that Point Of Sale will give shoppers a thorough understanding of products, but in retail, customer service is everything. Interaction with customers is what truly gives them the confidence that they’re shopping in the right place.

Stepping into a physical store immerses the shopper into the brand and it should be less about sales conversion, more about converting people with a memorable experience which will make a lasting impression.

Tracey emphasises, “Product knowledge instils confidence and the belief that these products will satisfy beyond expectations!”