Lovehoney B2B extends mainstream offering with Lloyds Pharmacy

by Lovehoney 24 March 2020

Lovehoney B2B is extending its mainstream retail offering by stocking a range of toys and lubricants online with Lloyds Pharmacy.
By forming a new partnership with the leading pharmaceutical retailer, the world’s largest sexual happiness brand is hoping to introduce and educate a fresh new audience on the importance of a happy sex life.
The new move from Lovehoney is another example of the expanding sex toy industry, a market that is predicted to continue to grow in popularity at an exceptional rate. The global market is expected to grow by £7.5 billion by 20232 to a whopping £25.5 billion1
Lovehoney first ventured into the mainstream market last year with a range launched instore and online in Boots, and these retail moves, alongside burgeoning market growth, shows that sex toys are gaining serious mainstream appeal.
The Lloyds range, which includes a rabbit and kegel balls as well as penis pumps from the popular Tracey Cox collection, are aimed at users of all levels, including those who are brand new to the market, with an emphasis on sexual wellbeing.
Customers will be able to purchase the below items online from Lloyds Pharmacy, all in appealing pastel colours at a lower price point for users of all experience levels:
Lovehoney Awaken Ripple Vibrator
Lovehoney Awaken Rabbit Vibrator
Lovehoney Awaken G-Spot Vibrator
Lovehoney Awaken Clitoral and G-Spot Vibrator
Lovehoney Excite Bullet Vibrator
Lovehoney Excite Finger Vibrator
Lovehoney Excite Pleasure Balls
Lovehoney Excite Rabbit Love Ring
Lovehoney Boost Vibrating Love Ring
Lovehoney Boost Double Vibrating Love ring
Lovehoney Boost Mega Vibrating Love Ring
Lovehoney Boost Comfort Cushion Love Ring
As well as this, the below products are also available with a further emphasis on sexual wellbeing:
Lovehoney BASICS Textured Penis Pump
Lovehoney Tracey Cox EDGE Automatic Suction Rechargeable Penis Pump
Tracey Cox EDGE Ultimate Performance Stamina Penis Pump
Tracey Cox EDGE Ultimate Performance Maximum Control Adjustable Stamina Ring
Lovehoney Enjoy Water-based Lubricant 100ml/250ml
Lovehoney Delight Extra Silky Lubricant 100ml/250ml
Lovehoney Discover Water-based Anal Lubricant 100ml/250ml
Lovehoney Stay Delay Spray 50ml
Kate Hodgson-Egan, International Sales Manager at Lovehoney, comments; “Entering the mainstream retail market was a huge move for Lovehoney last year and we’re excited to extend our reach through our new partnership with Lloyds Pharmacy
“Lovehoney are the sexual happiness people and we’re proud to be spreading our message even further with Lloyds customers, helping everyone have a happy and fulfilled sex life’.

Calm those panic buyers! How to engage last minute shoppers this Valentine’s Day

by Lovehoney 12 February 2020

Valentine's Day is nearly upon us, and whilst some of our customers are fully prepared and ready to spend the big day with their special someone, we all know others who will leave it until the very last minute before running into stores this week looking for gifts and treats for their partners.

To help you have the best conversations possible with these ‘panic buyers’ Jade Bawa, Sales Executive at Lovehoney B2B, shares her top tips that will help you guide customers to the perfect Valentines products for them - and their partner.

Time is of the essence - Last minute shoppers are time poor and want to complete their purchase ASAP. Allow them to browse, shop and pay with ease by knowing in advance where your hero products are in store so you can direct them easily to the perfect gift for their special someone
Promote multi-product kits - such as the Fifty Shades of Grey Pleasure Overload Greedy Girl Playbox which gives customers multiple products in one easy purchase and are perfect for all experience levels. Also, use this opportunity to upsell smaller products at checkout, giving panic buyers an easy way to bulk out their gifts further.
Up the customer service - Last minute shoppers don’t just want to be served quickly, they want to be taken care of. The best way to do this is to engage your employees in identifying a panicked buyer so they can navigate them around the store quickly and easily. Leave customers feeling happy and worry free and you’ll be better placed to lock down the sale.

FLASH PROMOTION: Lovehoney B2B celebrates Valentine's Day with Greedy Girl special offer

by Lovehoney 07 February 2020

With Valentine’s Day just around the corner, Lovehoney B2B is offering its customers up to 20% off the Fifty Shades of Grey Pleasure Overload Greedy Girl Playbox to really heat things up before the big day.

Available until 17th February, the Greedy Girl Playbox offers customers everything they need to get experimental and intimate in the bedroom, whether it’s by themselves or with a partner. Not only does it include the best selling Greedy Girl rabbit vibrator, the kit also comes with an eye mask, handcuffs, a bullet vibrator and a vibrating cockring.

To take advantage of this special Valentines Day offer please contact for more information.

Lovehoney B2B reflect on a successful ANME and AVN 2020

by Lovehoney 31 January 2020

The Lovehoney B2B team has landed back in the UK following another successful year at ANME and AVN over in the States. As well as showcasing the full Happy Rabbit collection, the team enjoyed using the show as an opportunity to spotlight three rabbits, all featuring new g-spot stroker, power motion and dual density technology, which are joining the Happy Rabbit range. These will be shipping in April with a recommended RRP of £99.99/€119.95/$129.99.

Happy Rabbit’s fresh POS was also on show, including all new branded shelves, acrylic headers and TV screens with pre-loaded video. The team also chatted to customers and retailers about how we can assist in store with GWP promotions and staff samples, supporting them to become experts in all of our products.

Lovehoney’s ever popular Fifty Shades of Grey The Official Pleasure Collection was also a huge hit at the show, with retailers and customers engaging with the collection’s latest launch, especially the Pleasure Overload kits.

Sabrina Earnshaw, Sales Manager at Lovehoney, comments: “Once again, it was great to head out to the US and showcase our extensive products at ANME and AVN. We love meeting our customers and prospective retailers, showing them everything that Lovehoney has to offer and the way we can support their business.”

Lovehoney B2B is also celebrating a win at this year’s XBIZ awards, coming first place in the International Pleasure Products of the Year category.

NEW Valentines window installation is Fifty Shades brighter

by Lovehoney 31 January 2020

Valentines has officially kicked off for the Lovehoney B2B team this week as they celebrated a fresh and vibrant Fifty Shades-inspired window installation in Harmony’s Oxford Street store that will be live until the end of March.

Inviting customers to ‘Play Like Grey’, the display focuses on Lovehoney’s Fifty Shades Of Grey collection, and includes the infamous black grand piano from the franchise with the Seattle city backdrop and some of the most loved toys from the range. The flexible design also enables Lovehoney B2B to take the display past the Valentines period, exciting customers well into the early Spring months.

Jade Bawa, Sales Executive at Lovehoney, comments; ‘Our latest Harmony window display is an exciting one for us, pulling scenes from the much loved Fifty Shades of Grey series that fans are sure to resonate with. Valentines is such an important time of year for our industry, and we hope this innovative and eye catching display will prove popular with Lovehoney fans and Harmony customers. A big thank you to Jamie and the Harmony team for letting us bring our ideas to life in their store.’

Lovehoney extends range in Boots this Christmas

by Lovehoney 19 November 2019

Lovehoney is excited to announce that it will be stocking it's Christmas advent calendar with

Following on from the brand launching a select range in Boots earlier this year, the sexual happiness firm will now be offering online customers the chance to also get their hands on £229 worth of products for just £100.

The Lovehoney advent calendar includes a range of 24 toys, games and beginner level bondage to give shoppers the ultimate sexy Christmas. As well as fan favourites from the Lovehoney range, the calendar also includes a WeVibe Unite vibrator, a couples toy that’s perfect for spicing things up in the bedroom.

In addition to the calendar, will also be stocking the Lovehoney Seventh Heaven calendar which features seven windows for a week of treats. At a reduced price of £75, the box still includes the WeVibe Unite vibrator as well as a selection of treats for partners to play with.

The Lovehoney Best Sex of Your Life Couple's Sex Toy Advent Calendar and Seventh Heaven Advent Calendar is available on the Boots website now.

Celebrate International Men’s Day with Lovehoney B2B

by Lovehoney 19 November 2019

Tuesday 19th November marks International Men’s Day, the perfect opportunity for you to entice new customers in store and start conversations by showcasing a great range of male products.

To help you boost male focused toys in store, not just this International Men’s Day but all year round, Lovehoney B2B shares its top three products to help your male customers enhance their bedroom experience, whether that’s playing with a partner or enjoying some solo fun.

BlowYo Ultimate Textured Stroker - Ideal for both couples and solo play, the BlowYo stroker creates the exciting and intense sensation of receiving oral stimulation thanks to its unique design.
Happy Rabbit Remote Control Cock Ring - Adding the iconic Happy Rabbit ears to a sleek, stretchy silicone cock ring with 30 vibration settings for maximum, hands-free pleasure
Driven by Desire Silicone Butt Plug - Shaped for maximum pleasure, this curved butt plug shows that good things certainly do come in small packages. While sized small enough for beginners to enjoy, the curved tip is perfect for teasing sensitive nerve endings, ensuring the best in back door fun.

Lovehoney’s Happy Rabbit Mini Vibes are Shipping Now

by Lovehoney 30 January 2019

Lovehoney is delighted to announce that its latest addition to the Happy Rabbit range, Happy Rabbit Mini Vibes, are now shipping.

The new products in the range include; Happy Rabbit Rechargeable Mini Rabbit Vibrator, Happy Rabbit Mini Ears Rechargeable Clitoral Vibrator and Happy Rabbit Vibrating Rabbit Cock Ring.

The Happy Rabbit Rechargeable Mini Rabbit Vibrator contains all the pleasures of a classic rabbit vibrator in one powerful, petite package. USB rechargeable and boasting 12 patterns of vibration. It is the perfect travel-friendly pleasure partner for sensational solo sex.

If you're big on rabbit-powered clitoral stimulation, you'll love the Happy Rabbit Mini Ears Rechargeable Clitoral Vibrator. Tiny but tremendous, the 12 speeds and patterns send buzzy vibrations along the silicone ears straight to your external sweet spots.

A superb sex toy for couples, the Happy Rabbit Vibrating Rabbit Cock Ring features two super-stretchy rings for enhanced staying power and rabbit-powered bunny ears for intense clitoral stimulation. Explore its 12 modes of vibration for shared delights.

The release of the range comes after a recent study revealed more excitement was achieved when playing with a Happy Rabbit.

Conducted by neuroscientist Dr Nicole Prause, founder of sexual biotechnology firm Liberos, the purpose of the scientific study was to test the effectiveness of the updated Happy Rabbit versus manual stimulation.
Nineteen women, with an average age of 31 and a wide range of racial and age diversity, were tested. Each of the women visited the lab twice under strict lab conditions – once to use a Happy Rabbit vibrator, and the other to masturbate using their hands.
Dr Prause discovered that excitement levels and measures of orgasmic sensations were all reported for a longer period of time when using the Happy Rabbit, and for some women, their alpha brainwave levels were also higher.
The Happy Rabbit vibrators lived up to their names with the emotional response from the study suggesting that women who used them had higher levels of excitement, longer-lasting orgasms and more desire to play from start to finish, during testing, than the hand-based session.
Not only did the women experience heightened feelings of sexual arousal when using the Happy Rabbits, they were also more likely to experiment with different techniques and functions to take them to that special place, as opposed to when using just their hands.
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