Broad City Collection of Sex Toys Launch for Your Viewing (and Sexual) Pleasure

by Lovehoney 09 August 2017

August 9, 2017 – The UK's largest sex toy retailer, Lovehoney, has collaborated with Comedy Central stars Abbi Jacobson and Ilana Glazer to officially launch a Broad City pleasure products collection.

Known for the irreverent characters they play on the hit Comedy Central series, Abbi and Ilana represent women who pride themselves on sex and body positivity, female pleasure, and joyous experimentation.

“We're really excited to have this line of pleasure products,” said Glazer and Jacobson. “We love that Broad City's sex positivity carries into real life with these products and we hope the world enjoys them.”

The stimulating “Lovehoney Official Broad City Pleasure Collection” includes a variety of sex toys relating to Broad City and its one-of-a-kind phrases, such as Nature’s Pocket and Ass Of An Angel.

The line includes a wide array of toys including several sizes and shapes of vibrators –lipstick, love egg, rabbit and G-Spot and mini wand styles – along with a vibrating cock ring, kegel balls (with a secret stash compartment), butt plug, and masturbation eggs galore. Most notably, the collaboration includes the Broad City Pegasus Pegging Kit - “Peg Like a Queen” - for adventurous couples, referencing Jacobson’s infamous pegging scene in Season 2, Episode 4 with her hunky neighbour Jeremy.

“Lovehoney is thrilled to partner with Abbi and Ilana for the ‘Broad City’ collection launch,” said Neal Slateford, Co-Founder of Lovehoney. “When we collaborated on the collection, the design and naming process was so fun, and we hope these high quality toys appeal to fans of Abbi, Ilana and the show and beyond.”

Steve Raizes, SVP Consumer Products for Viacom’s Global Entertainment Group, added,
“After much anticipation and many unique conference calls, we’re excited to announce this fantastic collection. It’s a perfect fit for the Comedy Central brand and the Broad City universe within it: provocative, playful, and unapologetic.”

The new Lovehoney Official BroadCity Pleasure Collection includes:
? Yas Kween 10 Function Bullet
? Bullet shaped vibrator ideal for sex toy virgins and perfectly sized for travel or handbags
? Pegging Kit - Pegasus
? All-in-one kit that includes briefs, a dildo and O ring - designed for couples
? Lipstick Vibrator - In theMood
? Easy and discreet clitoral vibrator, perfect for beginners
? Tuesday 7am ClassicVibrator
? Best-selling classic vibrator shape that is sleek and smooth and perfect for beginners
? Vibrating Love Ring -Respect Your Dick
? Powerful full-sized bullet for her and silicone cock ring for him leading to pleasurable orgasms for both partners
? Silicone Butt Plug - AssOf An Angel
? Medium sized butt plug that is firm and flexible, made for easy insertion
? Rocket Vibrator - Ride the Rocket
? Powerful rocket vibrator with four interchangeable heads
? Love Egg Vibrator -Precious Package
? Classic lightweight love egg which can be controlled by user or partner
? Kegel Balls - Nature’sPocket
? Kegel balls that deliver pleasurable sensations plus improved muscle tone leading to more intense orgasms
? Mini Wand Vibrator - DrWiz
? Powerful yet quiet mini wand perfect for travel
? G-Spot Vibrator – BossBitch
? Sleek and powerful G-spot vibrator featuring two powerful motors
? Rabbit Vibrator - TheVulvarine
? Iconic rabbit vibrator design with generous bunny ears to deliver satisfying and simultaneous internal and external stimulation
? Masturbation Egg - Man OnA Mission
? Super-stretchy masturbator for men that is great for solo play and during oral sex
? Lubricant - Mind My Vagina
? Water-based lubricant that will add additional pleasure with other toys

Lovehoney has previously created best-selling Official Pleasure Collections with the rock bands Motörhead and Mötley Crüe, and the best-selling Fifty Shades of Grey but this is its first collaboration with a TV show. Broad City Season 4 is set to premiere Wednesday, September 13th at 10:30 p.m. ET/PT on Comedy Central. The Lovehoney Official Broad City Pleasure Collection will be available at Lovehoneytrade.com


Lovehoney unveils FOUR new ranges at the ANME Founders Show

by Lovehoney 27 July 2017

Lovehoney’s International Trade Sales team has touched back down in England following a successful few days at the ANME Founders Show in Burbank, California.

International Trade Sales Managers Jim Primrose, Kate Hodgson-Egan and Sabrina Earnshaw attended ANME to represent the sex toy manufacturer and retailer at the show, which saw the launches of four brand new ranges; The Official Broad City Official Pleasure Collection, Fifty Shades Freed The Official Pleasure Collection, BlowYo and tokidoki X Lovehoney Series 3.

Kate Hodgson-Egan commented;

“This was definitely the most successful show yet, we had record numbers of visitors with attendees calling our stand ‘the must-see booth’!

The final range in our Fifty Shades of Grey Official Pleasure Collections - Freed, stole the show with customers commenting on the striking rich combination of the rose gold and purple colours. They were also in awe at the ‘Sweet Release’ clitoral suction stimulator due to it containing a super-powerful suction with 4 different patterns and intensities. Attendees were also blown away by the quality and detailing of the luxe toys in the Limited Edition Fifty Shades ‘Cherished’ range.

Typically when a new Fifty Shades range launches, we have seen a spike in sales for the previous collection. Therefore, we are urging retailers to stock up on Fifty Shades of Grey Official Pleasure Collection and Fifty Shades Darker Official Pleasure Collection to prepare themselves for the next Fifty Shades instalment. The next movie trailer should be released around September time - get ready!”

Sabrina Earnshaw comments on the reaction to Lovehoney’s latest collaboration with hit US TV show Broad City:
“Whether a fan of the show or not, visitors to our stand loved the bright and fun packaging of the products and eye-catching POS, perfect for in-store displays or windows. The most popular items from this range were undoubtedly the ‘’In the Mood’’ mint green lipstick vibrator, inspired by character Ilana’s pre-masturbation ritual of putting on green lipstick, the “Nature’s Pocket” kegel balls, as seen in the iconic scene of the show where Ilana store her stash, and “The Pegasus” pegging kit, based on Abbi’s notorious pegging scene.”

At ANME, Lovehoney also unveiled the latest innovation in male sex toys, BlowYo, a male stroker that creates the sensations of intense oral sex.

“BlowYo was described by an independent tester as, ‘the closest to a blow job I’ve ever felt from a toy,’” comments Earnshaw, “therefore there was a lot of curiosity about this stroker. There were many comments on the sleek packaging and the addition of the plain black container which the stroker comes in for discreet storage and portability.”

The sought-after tokidoki x Lovehoney Official Pleasure Collection also had a new addition unveiled at the show, series 3 mini vibes bullets. Earnshaw explains how they went down a treat at the show;

“The tokidoki x Lovehoney collection is really popular with our customers already and the new vibes, which incorporate skeletons and skulls, received a great reaction with many customers commenting that these will be perfect for Halloween and Day of the Dead festivities in October and November.”

Earnshaw concludes on ANME 2017;

“We had an overwhelming response to all our products demonstrated at the show and we had great comments from our customers on how ‘Lovehoney make it so easy’ with our great quality products, impressive packaging, POS and training material available. ANME 2017 was brilliant and we are already looking forward to ANME 2018!”

Not only did the Lovehoney team enjoy a successful ANME show but they also enjoyed success at the 11th annual Storerotica awards where they beat off stiff competition to win the Best Foreign Manufacturer award.

For more information please email tradeenquiries@lovehoney.co.uk, or visit www.lovehoneytrade.com for further information.


Lovehoney win Storerotica Award

by Lovehoney 21 July 2017

The Lovehoney Trade Sales team is celebrating in California after winning Foreign Manufacturer of the year at the 11th Annual Storerotica Awards.

The glitzy award ceremony took place on July 17th at the ANME show in Burbank and were expertly hosted by Sex educator Sunny Rodgers. Lovehoney International Trade Sales Managers Jim Primrose and Kate Hodgson-Egan and Sabrina Earnshaw were in attendance.

Lovehoney beat off stiff competition to win the prestigious award.

Kate Hodgson-Egan commented:
“We are delighted to have won this award, we would like to thank everyone who voted for us and for the continued support across the industry. We couldn’t have done it without you It’s been an amazing ANME and it has been fantastic catching up with our contacts from all over the world. Storerotica are one of the most forward-thinking voices in the industry and we are delighted to have been at the show.”

Lovehoney has enjoyed successes with their licensed brands over the past year and have since added to their portfolio with the launch of the Official Broad City Pleasure Collection, the addition of Fifty Shades Freed to the Fifty Shades portfolio and a new series of tokidoki x Lovehoney bullets emblazoned with skeletons.

For more information then please email tradeenquiries@lovehoney.co.uk, or visit www.lovehoneytrade.com for further information.


Skeletons get sexy at ANME

by Lovehoney 17 July 2017

Following the success of tokidoki x Lovehoney - The Official Pleasure Collection Series 1 and Series 2, Lovehoney is delighted to announce that they will be launching the brand new series of tokidoki x Lovehoney mini vibes at the upcoming ANME show in Southern California.

A slightly different twist to the unicorn, rainbow and bunny emblazoned toys, the new range incorporates skeletons, skulls and a “Dia de los Muertos” inspired vibe. The six bullet vibrators have been designed to cater for the Halloween and Day of the Dead festivities in October and November - though the colourways mean that they will prove popular all year round.

tokidoki X Lovehoney - The Official Pleasure Collection is a fun, colourful collaboration between the British sex toy retailer and manufacturer and the cult fashion-forward brand established in Rome. The range features bullets, vibrators and male strokers emblazoned with ‘kawaii’ style characters, that has proven especially popular with the 18-25 year demographic.

A supporting range of eye-catching and colourful POS has been designed with that all-important stand out factor to complement the collection. The pack consists of shelf wobblers, a header, footer, bus-stops and two shelving units for tester products. Once assembled the unit can hold the range in its entirety but retailers have the option to tailor the display as to what fits their product offering.

ANME will be attended by International Sales Managers Jim Primrose (ROW) Kate Hodgson-Egan (UK & US) and Sales Manager Sabrina Earnshaw.

Kate Hodgson-Egan, UK & US Sales Manager says:
“We always get a great reaction to our tokidoki x Lovehoney toys and with these brand new mini vibes being so different to the Series 1 and Series 2 collections we think they will also attract a lot of attention especially with those retailers having Halloween festivities in mind!

Not only will we be promoting the fantastic new range of mini vibes at the ANME show but the impressive range of POS that will increase sales and encourage footfall into stores - we are really proud of what we’ve created for tokidoki x Lovehoney and we can’t to show off the brand new series and supporting POS. See you there!”

tokidoki X Lovehoney - The Official Pleasure Collection Series 3 will be showcased at booth #55-57; if you would like to arrange a meeting with Jim, Kate and Sabrina from the Lovehoney trade team at ANME on July 16th-18 then please email tradeenquiries@lovehoney.co.uk, or visit www.lovehoneytrade.com for further information.


The Fifty Shades Finale

by Lovehoney 17 July 2017

Lovehoney’s award-winning Trade Sales Team is excited to announce that the final Fifty Shades of Grey range is to be debuted in LA at ANME.

Fifty Shades Freed - The Official Pleasure Collection is the most exciting Fifty Shades collection yet, consisting of a range of expertly designed pleasure toys and accessories that will sit alongside a limited edition premium range, Fifty Shades Freed - The Cherished Collection. The products have been designed to reflect the growing intimacy and passion of the inimitable heroes of the blockbusting trilogy, Ana Steele and Christian Grey. Over 3 million units of The Fifty Shades of Grey range have been sold to date worldwide since Lovehoney announced that they were working on products authorised and co-designed by E L James.

Fifty Shades Freed - The Official Pleasure Collection consists of 17 products in a distinctive and fashionable purple and rose gold colourway. ANME will see the premiere of the Sweet Release Rechargeable Clitoral Suction Stimulator - Lovehoney’s first clitoral suction toy, described as ‘whisper quiet’. Quirky, romantic design elements include a heart-shaped tip for the Crazy for You Bullet Vibrator and a stainless steel rose gold love ring engraved with “I want you. Now”. The My Body Blooms Remote Control Knicker Vibrator and the sensual petal-shaped Desire Blooms vibrator are predicted to be bestsellers.

Fifty Shades Freed - The Cherished Collection consists of 10 limited edition luxe products in the purple and rose gold colourway and will be marketed as premium collector’s items. Luxury leather and sumptuous suede will make timeless and classic items for red rooms everywhere.

ANME will be attended by International Sales Managers Jim Primrose (ROTW) Kate Hodgson-Egan (UK & US) and Sales Manager Sabrina Earnshaw.

Jim Primrose, ROW Sales Manager says:
“This ANME will be one of our busiest ever. It is clear to us that consumers have an insatiable appetite for the real thing and they will not settle for poor imitations. Lovehoney are the only company with the official licensed collection for Fifty Shades of Grey. No other company in the industry does more collaborative work with their customers than Lovehoney and with more retailers than ever contacting us to do staff brand and product training the demand is greater than ever for Fifty Shades. A number of our customers are already in negotiations with their local cinemas and press to maximise the opportunity Fifty Shades represents to their business. We are here to help so come and talk to us at the show, you will not be disappointed, I promise! There is no other brand out there quite like Fifty Shades to attract new customers to your business and with the new Freed collection, we are catering for an even wider customer demographic, resulting in more sales for our distributors and their retailers alike.”

Kate Hodgson-Egan, UK & US Sales Manager says:
“The Fifty Shades Freed range is the result of years of research and market-leading product development to come up with the best range yet - we cannot wait to introduce customers established and new to this incredibly diverse and unique collection. The products are exciting and liberating and perfect for the adventurous among us. We cannot wait for our customers to see the new range at ANME.”

Sabrina Earnshaw, Lovehoney Sales Manager says:
“Fifty Shades Freed is the ‘best of the best’ - top of the range functionality, design, luxury silicone and an unmatchable look and feel. There are no toys on the market at this level of engineering that are better-priced. It’s great to be able to meet up at ANME with all of our valued friends in the US face-to-face who have given us so much support.”

Fifty Shades Freed - The Official Pleasure Collection and Fifty Shades Freed - The Cherished Collection will be showcased at booth numbers #55-57 at ANME. To book your appointment email tradeenquiries@lovehoney.com or visit www.lovehoneytrade.com for further information.

ENDS -
Full product range listing
Fifty Shades Freed All Sensation Nipple & Clitoral Chain
Fifty Shades Freed Awash with Sensation Wand Vibrator (EU,UK and US plugs)
Fifty Shades Freed Come to Bed Rechargeable Slimline Rabbit Vibrator
Fifty Shades Freed Crazy For You Rechargeable Bullet Vibrator
Fifty Shades Freed Deep Inside Rechargeable Classic Wave Vibrator
Fifty Shades Freed Desire Blooms Rechargeable Clitoral Vibrator
Fifty Shades Freed Feel So Alive Rechargeable Vibrating Pleasure Plug
Fifty Shades Freed I Want You. Now. Steel Love Ring
Fifty Shades Freed I've Got You Rechargeable Remote Control Love Egg
Fifty Shades Freed It’s Divine Beaded Glass Wand
Fifty Shades Freed Lavish Attention Rechargeable Clitoral & G-Spot Vibrator
Fifty Shades Freed Lost in Each Other Rechargeable Rabbit Love Ring
Fifty Shades Freed My Body Blooms Rechargeable Remote Control Knicker Vibrator
Fifty Shades Freed So Exquisite Rechargeable G-Spot Vibrator
Fifty Shades Freed Sweet Release Rechargeable Clitoral Suction Stimulator
Fifty Shades Freed Want to Play? 10m Silk Rope
Fifty Shades Freed Pleasure Overload 10 Days of Pleasure Gift Box

Fifty Shades Freed Cherished Collection Feather Tickler
Fifty Shades Freed Cherished Collection Leather & Suede Paddle
Fifty Shades Freed Cherished Collection Leather Ankle Cuffs
Fifty Shades Freed Cherished Collection Leather Ball Gag
Fifty Shades Freed Cherished Collection Leather Blindfold
Fifty Shades Freed Cherished Collection Leather Collar & Lead
Fifty Shades Freed Cherished Collection Leather Wrist Cuffs
Fifty Shades Freed Cherished Collection Riding Crop
Fifty Shades Freed Cherished Collection Suede Flogger
Fifty Shades Freed Cherished Collection Suede Mini Flogger




Get Blown Away with BlowYo™

by Lovehoney 17 July 2017

Lovehoney is excited to be unveiling their latest innovation in male sex toys, BlowYo, at the upcoming ANME 2017 show in Southern California.

Designed for solo play or as an addition to oral play session with a partner, BlowYo is a male stroker that creates the sensations of intense oral sex. Designed with two solid rings at either end of a super-stretchy, twistable sleeve, with four different textures inside: Intense Ticklers, Ultimate Bubble, Extreme Wave and Sensation Swirl.

BlowYo has been described by a sex toy tester as “the closest to a blow job I’ve ever felt from a toy,” and was the brainchild of an entrant from Australia in Lovehoney’s annual Design a Sex Toy competition in 2015. It has taken a rollercoaster 2 years to bring the design to life. The competition invites sex toy enthusiasts and designers to come up with an innovative idea for a sex toy with the winning creation then being developed and produced by Lovehoney to sell to customers. Previously, the competition was won by Trevor Murphy who invented the Sqweel oral sex simulator which became a success worldwide, featuring in movies and on the Jay Leno show in USA.

BlowYo comes in a plain black container for discreet storage and portability. Additionally, BlowYo renewer powder is available to condition the stretchy TPE material and keep it feeling soft, supple and just like new.

In addition to the products, there will be a supporting range of eye-catching POS. The pack includes a header, 2 side graphics, 1 footer graphic, 1 strip graphic and 5 wobblers.

ANME will be attended by International Sales Managers Jim Primrose, Kate Hodgson-Egan and Sales Manager Sabrina Earnshaw.

Sabrina Earnshaw, US Sales Manager says:

“ We are really excited to present BlowYo at ANME, it is a revolutionary male stroker, there is nothing out there quite like it which creates the same intense sensations of intense oral sex. To really help the product stand out we have some impressive supporting POS, all of which will be available to browse at our booth at ANME. We look forward to seeing you there!”

BlowYo will be showcased at booth #55-57; if you would like to arrange a meeting with Jim, Kate and Sabrina from the Lovehoney trade team at ANME on July 16th-18 then please email enquiries@lovehoneytrade.com or visit www.lovehoneytrade.com for further information.






ENDS

Full Product Range Descriptions:

BlowYo Extreme Wave Stroker The Extreme Wave texture inside the BlowYo is a vortex of ribbed delight that feels like a tongue getting to work around the erection. Intuitive and easy to use, simply hold BlowYo in between the two rings, and grip or twist more firmly for a tighter sensation.

BlowYo Intense Ticklers Stroker The bumpy Intense Ticklers texture inside the sleeve combines with the innovative BlowYo design to make the manhood feel like it is being treated to a sensational oral session. Intuitive and easy to use, simply hold BlowYo in between the two rings, and grip or twist more firmly for a tighter sensation.

BlowYo Sensation Swirl Stroker The texture inside the Sensation Swirl stroker engulfs the erection to create a delicious sucking feeling. Intuitive and easy to use, simply hold BlowYo in between the two rings, and grip or twist more firmly for a tighter sensation.

BlowYo Ultimate Bubble Stroker The Ultimate Bubble texture inside the sleeve creates the exciting sensation of a tongue being firmly rippled around the manhood as you move the toy up and down. Intuitive and easy to use, simply hold BlowYo in between the two rings, and grip or twist more firmly for a tighter sensation.

BlowYo Renewer Powder Keep the BlowYo super stroker in tip-top condition with this easy-to-use renewer powder. The soft, supple material of the BlowYo toy will stay as good as new when it has a post-clean dusting of this powder after every use. Open, sprinkle, job done.