Lovehoney and Harmony team up with Fifty Shades Freed window display for Valentine’s Day

by Lovehoney 12 February 2018

The UK’s biggest and most famous sex store, Harmony on Oxford Street, has boosted trade since the launch of its Fifty Shades Freed window and in-store display.

The left hand side of the window is covered by a striking vinyl of part of Lovehoney’s advertising campaign for the new Fifty Shades Freed Official Pleasure Collection.

It invites fans of the book and film to ‘Let Your Fantasies Be Freed’ and includes pictures of products from the official pleasure collection created with author E L James.

On the right hand side is a bold floral display of white and pink roses with elevated bell jars containing products from the collection.

Inside the store, there is a huge curved panel with further Fifty Shades Freed products pictured alongside pink roses and the headline “Explore your deepest desires, and let your fantasies by Freed, ” and a further huge panel next to the stairs. The collection has its own section inside the store.

Harmony has reported an increase in footfall ahead of Valentine’s and the release of the Fifty Shades Freed movie on Friday (Feb 9th) since the launch of the display two weeks ago.

The display was designed in-house by the Lovehoney team and the project was spearheaded by Laura Wood, Lovehoney Sales Consultant.

Laura said: “It was wonderful teaming up again with Jamie and the team at Harmony. Harmony is rightly renowned by everyone in the industry for its gorgeous window displays and collaborative approach.

“It is great to work with a retailer who really wants to maximise sales by promoting the products in such an eye-catching way.”

Jamie O’Sullivan, Area Retail Manager of Harmony Limited, said: “We are thrilled with the fantastic window display which has created a real buzz with the customers and the Harmony team and increased footfall.

“Fifty Shades fever is definitely back and it is great see fans responding so well to the third book in the trilogy.

“We’ve really enjoyed working with Lovehoney on such an exciting promotion. The support from Laura has been second to none and we are grateful to have such support from a brilliant team in helping us to drive sales.”

For more information please contact or visit

Uprize is the Latest in Sex Toy Technology

by Lovehoney 26 January 2018

The Lovehoney Trade Sales Team have kicked off 2018 by unveiling the world’s first bionic vibrating dildo, Uprize, at the ANME Founders show in California.

Uprize showcases the very latest in innovation in the sex toy industry, introducing patented Remote Control AutoErect™ technology, which automatically powers the rise and fall of the Uprize dildo shaft.

When erect, Uprize is completely rigid and has a strong suction base so it can be attached to flat surfaces or fit into a harness for couple’s play. With a motor in the tip and 10 vibration functions that range from intense to off-the -scale, Uprize is designed to pack in the pleasure.

The product also provides superior comfort with its signature curve and coat of soft silicone which can be used for G-Spot, prostate or other methods of stimulation.

With its advanced technology, Uprize is best suited for those who are well-versed with a variety of sex toys and want to try something more advanced.

Lovehoney’s International Sales Manager Jim Primrose says, “Without a doubt, Uprize is a groundbreaking product and we are delighted with the positive feedback that our customers and distributors have had on the range. Not only do they love the product but the fantastic supporting POS which will increase sales and encourage footfall into stores.”

The range caught the attention of those attending the ANME Founders show.

Chris Bakker, owner of Eropartner commented on Uprize: “Only Lovehoney could invent something like this. Another brilliant concept, great quality unique in the marketplace, amazing powerful vibrations, yet so quiet, I love the super soft material and the rock hard erection us brilliant. I’m so glad you have also produced a harness too to complete the offering. I love the whole thing and the POS is excellent too. Well done Lovehoney.”

Hans-Juergen Baher Head of Purchasing at Orion said, “It was worth coming to ANME just to see this product, it’s outstanding!”

Sven Jacobsen Head of Wholesale at Orion also commented on Uprize, “this product will be one of the biggest in the industry I am certain. It really is excellent!”

Uprize is available in a 6 inch purple and 6 inch flesh pink style; and an 8 inch flesh pink and 8 inch black style. The dildos also come with a remote control and are harness compatible. An Uprize strap-on harness is also available to purchase.

For more information please email or visit

An exciting time for Lovehoney Trade

by Lovehoney 26 January 2018

The Lovehoney Trade Sales Team is delighted to announce that they have added two more awards to their trophy cabinet. They have won International Pleasure Products Company of the Year and Soft Bondage Line of the Year for their Fifty Shades Freed The Official Pleasure Collection at the 2018 XBIZ Awards

Lovehoney beat off stiff competition to win the prestigious awards.

International Sales Manager Jim Primrose commented:
“We are delighted to have won this award, we would like to thank everyone who voted for us and for the continued support across the industry. We couldn’t have done it without you and it is a great way to kick start 2018! XBIZ are one of the most forward-thinking voices in the industry and we are really pleased. “

International Sales Managers Kate Hodgson-Egan and Sales Manager Sabrina Earnshaw are currently in Las Vegas at the AVN Novelty Expo Show which is being held at the Hard Rock Hotel & Casino. The team will be showcasing the award-winning Fifty Shades Freed Official Pleasure Collection, in addition to other popular brands in the Lovehoney portfolio; BlowYo, Broad City and Coco de Mer. They will also be showcasing the brand new ranges which they launched at ANME, Uprize and Happy Rabbit.

For more information please contact or visit

Lovehoney’s Fifty Shades Freed Collection Featured in Cosmopolitan Video

by Lovehoney 01 January 2018

Lovehoney’s finale in the Fifty Shades of Grey range, Fifty Shades Freed The Official Pleasure Collection, has been featured in an exciting video on Cosmopolitan’s Facebook page which has prompted hundreds of likes and shares.

The video, which was shown on the “Cosmo Love and Sex” Facebook page, has someone unboxing a variety of toys from the Freed range and the Limited Edition range, Cherished. The video also highlights the key features and price points of the toys.

“We are delighted with the great feature in such a high profile publication, it is great to see that Cosmopolitan love our Freed and Cherished range as much as we do!” Commented Sabrina Earnshaw, Sales Manager.

The brand new range is breaking the sales records which were held by the previous ranges - Fifty Shades of Grey - The Official Pleasure Collection and Fifty Shades Darker - The Official Pleasure Collection. Fifty Shades Freed - The Official Pleasure Collection has also been the main attraction at many trade events across the world since it premiered in July at ANME.

Fifty Shades Freed The Official Pleasure Collection is shipping now, please email or visit for more information.

Creative Conceptions to distribute Lovehoney’s Limited Edition Cherished Range

by Lovehoney 01 December 2017


Lovehoney is delighted to announce that Creative Conceptions will be exclusively distributing the Limited Edition range of products from the Fifty Shades Freed Official Pleasure Collection, the Cherished Collection, in the UK.

Fifty Shades Freed - The Cherished Collection consists of 10 limited edition luxe products in the purple and rose gold colourway and will be marketed as premium collector’s items. Luxury leather and sumptuous suede will make timeless and classic items for red rooms everywhere.

The decadent line celebrates mutual passion with opulent bondage pieces for couples, including elegant leather floggers and a beautifully designed riding crop.The range will be marketed towards sex toy beginners and aficionados alike, and those who enjoy luxury.

Jane Bowles, Founder of Creative Conceptions comments:

“The whole team at Creative Conceptions are really excited to be exclusively distributing this unique collection of products from Lovehoney’s iconic Fifty Shades Freed Official Pleasure collection. Our company philosophy is to represent brands that offer a real point of difference both in product and brand and the Cherished collection fits that brief perfectly.”

Laura Wood, Lovehoney’s Sales Consultant also comments:
“We are so pleased that Creative Conceptions will be distributing the Cherished Collection. However, if you are interested we advise to get in there quickly as the range is Limited Edition once it is gone, it is gone!”

The Cherished Collection is shipping now and for more information on the products please email or visit

Fifty Shades Freed Cherished Collection Feather Tickler
Fifty Shades Freed Cherished Collection Leather & Suede Paddle
Fifty Shades Freed Cherished Collection Leather Ankle Cuffs
Fifty Shades Freed Cherished Collection Leather Ball Gag
Fifty Shades Freed Cherished Collection Leather Blindfold
Fifty Shades Freed Cherished Collection Leather Collar & Lead
Fifty Shades Freed Cherished Collection Leather Wrist Cuffs
Fifty Shades Freed Cherished Collection Riding Crop
Fifty Shades Freed Cherished Collection Suede Flogger
Fifty Shades Freed Cherished Collection Suede Mini Flogger

Calvista Exclusively Distributing Lovehoney’s Coco de Mer

by Lovehoney 16 November 2017

Lovehoney is delighted to announce that Calvista will be Australia and New Zealand's exclusive Distributor for its Coco de Mer Pleasure Collection from immediate effect.

The Coco de Mer Pleasure Collection has become synonymous with luxury and quality and has been featured in glossy publications around the world such as Vogue and GQ.

Retailers who agree to list the luxurious pleasure products, oils and candles will become part of an exclusive group of retailers worldwide who will be visited personally by the Calvista team and Jade Bawa, sales executive at Lovehoney, to discuss their individual requirements. The team will deliver brand and bespoke product training to ensure staff are fully trained and confident with the product USPs prior to in-store launches.

Roger Sheldon-Collins , General Manager of Calvista said;

“The Coco de Mer Pleasure Collection is truly something else, there really isn't another brand quite like it out there. The products are housed in an elegant display cabinet which show them off so beautifully and the products come in the most exquisite packaging. The toys themselves look very sleek and we are really excited to be the exclusive distributor of Coco de Mer in Australia and New Zealand.”

Jade Bawa, Sales Executive at Lovehoney also commented:
“We are delighted to be working with Calvsita on this distribution partnership. We will be very much hands on and will work more closely with them than ever before to help support and establish the brand with the best retailers in Australia and new Zealand. There has been more interest than ever in Coco de Mer as the Emmeline Pleasure Wand recently featured in the Fifty Shades Freed trailer and Calvista have stocked up in anticipation of the Fifty Shades Freed frenzy!”

For more information please email, or visit for further information.