Lovehoney B2B showcase brand new Fifty Shades of Grey products at ANME

by Lovehoney 26 July 2021

Global sexual wellness brand Lovehoney has launched its expanded Fifty Shades of Grey Official Pleasure Collection line at this year’s virtual ANME show, adding two new ranges, including Sensation, which comprises twelve exciting rechargeable toys and Anticipation, encompassing twelve pieces of luxurious bondage.

The all-new sub collections tout expert design with optimum functionality, further injecting some Fifty Shades extravagance into the industry - all while at an affordable price point.

As per reps, the Sensation collection of waterproof toys offer sublime satisfaction, featuring a rechargeable Finger Vibrator, Clitoral Vibrator, Vibrating Pleasure Stroker, Flickering Tongue Vibrator, Mini Wand Vibrator, G-spot Finger Vibrator, plus more, all with the Fifty Shades of Grey logo embossed, adding a lavish feel in homage to Christian Grey and Anastasia Steele fantasies.

Each toy from the range also boasts smooth, black silicone for effortless intimate pleasure and a REPREVE® fabric storage bag, made from 100% recycled plastic found on our Ocean floors.

Meanwhile, the Sweet Anticipation bondage collection incorporates a selection of expertly crafted bondage accessories and essentials, including the Ball Gag, Collar & Lead, Spreader Bar with Cuffs, Under Mattress Restraint Set, Faux Feather Ticker, plus more. Each item also comes with updated, stylish packaging, and a luxe, silky storage bag.

The new ranges, which are available for pre-order in July for October delivery and were created in collaboration with Fifty Shades of Grey author EL James, have received a fantastic reaction from retailers and distributors at this year’s virtual ANME show.

Head of Global Sales Lovehoney B2B Kate Hodgson-Egan said, “It has been an immense joy launching these new sub ranges at the 2021 ANME show, which fell on the ten year anniversary of the first installment of the erotic best-selling trilogy by E.L James, Fifty Shades of Grey. The book stands today as a world-wide phenomenon and we have loved riding the wave of the anniversary buzz together with our retailers and distributors this year.”


The Queen honours sexual wellness brand Lovehoney for boosting UK exports

by Lovehoney 28 May 2021

The Queen has honoured the UK’s biggest sexual wellness brand with a top award. Lovehoney has received The Queen’s Award for Enterprise for outstanding continuous growth in overseas sales over the last six years.

Since 2015, overseas sales have grown from £12 million to £56 million, an overall rise of 365%. The award - described as ‘the highest accolade for business success’ - allows Lovehoney to use the Queen’s Award emblem in advertising, marketing and on packaging for a period of five years as a symbol of quality and success.

Debbie Bond, Lovehoney’s Chief Commercial Officer, said: “We are thrilled to have received official recognition from the Queen. Her Majesty has been a wonderful supporter of Lovehoney as we have grown into being the world’s leading sexual wellness brand.

“Royal patronage will help us to create more jobs at our Bath headquarters and in our international offices and spread the sexual happiness message globally.

“The Queen is the UK’s greatest trade ambassador and royal approval shows again how mainstream shoppers and retail outlets are embracing sexual wellness products as never before and appreciating their importance in improving overall well-being - a particularly important message as we come out of lockdown after a stressful year living with the pandemic.”

Lovehoney is the UK’s biggest online adult retailer and has eight other websites globally including US, Australia, France, Germany, Spain, EU, Canada and New Zealand. It has a global customer base of 2.2million people and a 300-strong workforce.

Lovehoney’s global expansion was boosted by winning the official licence to make all official Fifty Shades of Grey pleasure products. It has created several ranges with E L James, author of the trilogy, including new collections to celebrate the books’ 10th birthday this year.

This is the second time Lovehoney has won a Queen’s Award from Her Majesty. It received the Queen’s Award for International Trade five year ago and founders Richard Longhurst and Neal Slateford and other winners met the Queen and Prince Philip at a garden party at Buckingham Palace.