Lovehoney nominated for record EIGHT XBIZ Awards

by Lovehoney 22 November 2016

Congratulations are in order for the Lovehoney team once more as it is announced that they are nominated for a massive EIGHT awards.

The XBIZ Awards honors the very best in the business of sex and is set to fill the largest ballroom in Los Angeles — the Westin Bonaventure Hotel — where the adult film legend Ron Jeremy will be featured as master of ceremonies for the red-carpet gala.

A star-studded affair that attracts the industry elite, the XBIZ Awards show, celebrating its 15th anniversary in 2017, recognizes outstanding achievements across every facet of the multibillion-dollar business, including movie production, pleasure products, technology and retail.

The XBIZ Awards will once again coincide with the industry’s trade conference of the year, XBIZ 2017, which annually features an unparalleled lineup of guest speakers and special events dedicated to exploring the future of the adult industry.

The nominations are:
Pleasure Products Company of the Year — Full Range
Fetish Product/Line of the Year - Fifty Shades Darker No Bounds Collection
Adult Game of the Year - Nookii
Soft Bondage Product/Line of the Year - Fifty Shades Darker The Official Pleasure Collection
International Pleasure Products Company of the Year
Progressive Pleasure Products Company of the Year
Online Retailer of the Year — Pleasure Products
Progressive Retailer of the Year

Team member Sabrina Earnshaw will be heading out in January for the ceremony.

Lovehoney nominated at XBIZ awards

by Lovehoney 07 November 2016

Congratulations are in order for the Lovehoney Trade Sales Team.

Richard Longhurst and Neal Slateford have been nominated for the Progressive Leadership Award, and Sabrina Earnshaw has received a nomination for Marketing Executive of the Year.

Industry Legend Ron Jeremy will be hosting the event on 11 January 2017, one of the glitziest and most spectacular events of the year.

Votes must be in by the 12 November 2016. Visit to log in and find out more.

Good luck Richard, Neal and Sabrina!

Lovehoney on Tour: Eroexpo 2016

by Lovehoney 03 November 2016

Moscow, Russia - Lovehoney was in Russia last month to provide training and product knowledge as well as support for distributor and retailer Kazanova69.

Ilona Laboviciute, Sales Executive at Lovehoney worked alongside Kazanova69 at Eroexpo to meet with B2B clients and B2C visitors. Fluent Russian speaker Ilona was able to provide insight into Lovehoney’s new product ranges including tokidoki X Lovehoney and the highly anticipated Fifty Shades Darker - The Official Pleasure Collection.

Following the show’s close on Sunday 23rd October, Ilona then went on to tour Kazanova69’s offices in Moscow and Ekaterinburg to train 65 sales and distribution staff on product features and USPs.

Ilona Laboviciute commented: “I’d like to extend a huge thanks to Kazanova69 for welcoming me to Eroexpo and their offices. It was an absolute pleasure to meet staff and conduct training on our exciting new products - the response has been amazing so far.

“We want to set the industry standard for training and our multi-lingual team has an action-packed 2017 with our busy product launch schedule.”

To discuss Lovehoney’s training programme, please contact or visit the Lovehoney Trade website.

Lovehoney officially presented with the Queen's Award for Enterprise

by Lovehoney 31 October 2016

Bath, UK: Lovehoney has officially received the the Queen's Award for Enterprise for boosting international trade.

Owners Richard Longhurst and Neal Slateford were handed the coveted chalice and scroll at a ceremony at the award-winning sex toy retailer's Locksbrook Road headquarters on the 26 October, 2016. Everyone based at the Bath Headquarters was in attendance.

The Queen’s Award for Enterprise is awarded to British businesses who excel at international trade, innovation or sustainable development. They are the highest official UK awards for British businesses.

Lovehoney co-owner Richard Longhurst said: "It is a huge privilege for Lovehoney to be honoured by the Queen. The award will help us to reach new markets and create more jobs in Bath and in our offices in Australia and the US. The Queen is Britain's greatest Trade Ambassador and to have her backing means the world. Long may she reign over us."

Neal Slateford, co-owner of Lovehoney said: “We’d like to thank our fantastic team for the support they have given us, we seriously could not have done it without them. We never thought back in 2002 when we started out that one day we’d be given the thumbs up from the Queen. The crystal chalice we have received will take pride of place in our packed trophy cabinet.”

In April, Lovehoney was given the Queen's Award for International Trade for outstanding growth in overseas sales over the last three years - on the day of the Queen's 90th birthday.

The award - described as 'the highest accolade for business success' - allows Lovehoney to use The Queen's Award emblem in advertising, marketing and on packaging for a period of five years as a symbol of quality and success.

Lovehoney's turnover has shot up to over £50 million per annum and the company employs more than 250 people all over the world.

It is gearing up for the busiest six months in its history with the new Fifty Shades Darker movie being released globally around Valentine's Day next year.

Lovehoney has the exclusive worldwide licence to make all official Fifty Shades pleasure products and it has developed several ranges with E L James, author of the trilogy.

Sales at Lovehoney have increased four-fold since the first Fifty Shades book was published four years ago, sparking a boom in demand for Lovehoney’s products that show no sign of ending.

The Motörhead Bomber Massage Missile launches

by Lovehoney 26 October 2016

Lovehoney have launched the Motörhead Bomber Massage Missile, the latest pleasure tool from Motörhead – The Official Pleasure Collection.

The distinctive Motörhead Bomber Massage Missile is temperature responsive, hand-crafted and available in clear or black glass.

Following the recent EROTIX award win for ‘Most Innovative Business Strategy for Licensing’ and ‘Best Sales Team’ at eroFame in Hannover, the team are excited to be able to now showcase the newest Motörhead product to customers the world over.

The Motörhead Bomber will be showcased at ExpoMark next month on Paradise Island, Bahamas.
Kate Hodgson-Egan, Lovehoney International Sales Manager UK & US commented: “The design of the Bomber will jump out on shelves and we’ll be releasing a brand new range of POS to accompany the new product lines too, to create added impact for retailers. The Bomber is a sexy reminder that Motörhead will eternally rock our worlds!”

If you’d like to know more about Motörhead – The Official Pleasure Collection, please email or visit the Lovehoney Trade website.

Lovehoney reports surge in tokidoki orders

by Lovehoney 24 October 2016

Lovehoney found themselves the centre of attention at this year’s East Coast News 32nd Annual Fall Show as they showcased their colourful kawaii-inspired collection of pleasure products, tokidoki X Lovehoney.

Attendees Kate Hodgson-Egan, International Sales Manager for the UK and US, and Sabrina Earnshaw, Sales Manager, reported that customers were going crazy over the distinctive and showstopping Unicorn Wand as well as vibrators, love rings, finger rings and male strokers.

Kate Hodgson-Egan, commented: “The distinctive Unicorn Wand Vibrator has caused the biggest buzz with customers commenting on how much the colourful range will jump out on shelves. It has been fantastic to see so many tokidoki fans here too; it’s such a popular brand in the US.”

Particularly excited by the range was tokidoki fan Grace from The Velvet Box, who was thrilled by the Unicorn Wand. “It is super powerful, an amazing texture and a killer design.”

Christie from Thornes of Concord declared that, “the range is fun and adorable. I love it”.

Hodgson-Egan added, “ECN is the one of the biggest adult distributors in the US so it is incredibly important for us to be here and the show hasn’t disappointed. Our Trade relationships here are going from strength to strength and we’re extremely thankful for the continued support. We were delighted to attend this year’s fantastic show and be in such esteemed company.”

If you’d like to know more about any of our exciting brands, please email or visit the Lovehoney Trade website.

Lovehoney are EROTIX's Best Sales Team

by Lovehoney 20 October 2016

Lovehoney’s market-leading strategy in Licensing goes from strength to strength after they received the coveted EROTIX Awards for ‘Most Innovative Business Strategy for Licensing’ and ‘Best Sales Team’ at eroFame in Hannover.

The awards were in recognition of the team’s stellar work on Fifty Shades of Grey – The Official Pleasure Collection, Motörhead – The Official Pleasure Collection and The Official Mötley Crüe Collection.

Jim Primrose, International Sales Manager said, “We’re delighted to have won the award and for the team to receive the recognition it deserves for all of the hard work these past six months. Kate & I would also like to say a personal thank you to all of our clients who have supported us. We are extremely proud to be managing such brilliant bunch of people.”

The team are currently in Stowe, Vermont attending the East Coast News Trade show, showcasing their now award-winning licensed products.

If you’d like to know more about any of our exciting brands, please email or visit the Lovehoney Trade website.

Fifty Shades Darker Shipping Now

by Lovehoney 18 October 2016

It's finally here. Get ready for the Fifty Shades of Grey phenomenon once more as we begin to ship Fifty Shades Darker The Official Pleasure Collection and Fifty Shades Darker No Bounds Collection.

The tantalising teaser for the upcoming movie, (released Valentine's Day 2017) broke the record for most movie trailer views in 24 hours, amassing an astonishing 114 million in its first day. Latest research at Lovehoney HQ suggests that 75% of current Fifty Shades of Grey customers would buy a Darker range the moment it became available….so prepare yourself.

Fifty Shades Darker The Official Pleasure Collection consists of 13 high-quality pleasure products, ranging from luxury rechargeable vibrators to sleek glass and steel toys, and three couples’ bondage kits.

Fifty Shades No Bounds Collection comprises 10 limited edition bondage pieces inspired by the Fifty Shades Darker story, each handcrafted from top-quality leather and perfect for those wanting to explore BDSM beginners as well as experts wanting some sleek new pieces to add to their collections.

Excitement for the movie is building and fans will be going crazy over the official merchandise. Fifty Shades of Grey continues to be the biggest brand in the industry - make sure you don't get left behind.

For more info about Fifty Shades Darker pleasure products contact

tokidoki x Lovehoney launches October 2016

by Lovehoney 29 September 2016

Lovehoney has joined forces with tokidoki, the pop-culture brand meaning “sometimes” in Japanese to launch a unique range of collectible designer pleasure toys.

Lovehoney’s most popular products have been reimagined for a style savvy audience, featuring never-before-seen designs created exclusively for the tokidoki x Lovehoney collaboration. The result is a vibrant ‘kawaii’ (Japanese for ‘cute’) range emblazoned with the larger-than-life characters designed by tokidoki’s co-founder and Creative Director, Simone Legno.

“We are thrilled to be working with industry leader Lovehoney and to collaborate on such an innovative range that promotes the importance of sexual health and overall well-being,” said tokidoki co-founder and CEO Pooneh Mohajer.

The tokidoki x Lovehoney range features bullet, classic, clitoral and finger vibrators, as well as love rings, male strokers and the all new showstopping Unicorn Wand Vibrator. The most fashion-forward and colourful Lovehoney range to date, the collaboration is set to be popular amongst 18 -30s who are looking to inject some colour into their sex lives.

Lovehoney’s International Sales Manager for the UK and US Kate Hodgson-Egan, said: “The tokidoki Pleasure Collection is like nothing else out there. The 18-30 market is key for us and we noticed there were high levels of interest in Japanese culture and Kawaii-inspired designs amongst this audience. This is the most design inspired range we’ve had to date.

“We used state-of-the-art techniques to print the bespoke designs onto silicone. The result is a range of powerful toys that look and feel incredible.”

Hodgson-Egan added: “My personal favourite is the Unicorn Wand Vibrator. It’s not every day you see a unicorn’s head on a sex toy - it really must be seen to be believed.”

The exciting range launches at eroFame in Hannover, Germany in October and will ship to retailers in early November.

For more info about tokidoki pleasure products, find the Trade Sales team at booth #7 at eroFame on 5th-7th October 2016, contact

About tokidoki

tokidoki, which translates to “sometimes” in Japanese, is an internationally recognized and iconic lifestyle brand based on the vision of Italian artist Simone Legno and his partners, serial entrepreneurs Pooneh Mohajer and Ivan Arnold. Since debuting in 2005, tokidoki has amassed a cult like following for its larger than life characters and emerged as a sought after global lifestyle brand. tokidoki offers an extensive range of products which include apparel, handbags, cosmetics, accessories, toys and more.

Simone Legno, tokidoki’s creative director, was born in Rome, Italy and from a very young age developed a deep love of Japan and a fascination with world cultures. Combining Legno’s unique talent and creativity with Mohajer’s business acumen, tokidoki has grown exponentially. As an innovative company, tokidoki is known not only for its eye-popping aesthetic and criminally cute characters but also its megawatt partnerships. For more information, please visit

Meet the Magnificent Lovehoney Trade Sales Team

by Lovehoney 14 September 2016

The Lovehoney Trade Sales team is gearing up for its biggest eroFame show yet.

After enjoying a run of high-profile hirings and promotions, the team now numbers a magnificent seven.

Meet the Lovehoney Trade Sales team

Jim Primrose, International Sales Manager (Rest of the World)
History: Everyone’s favourite Scotsman Jim joined Lovehoney three years ago after 14 years at Durex, and now heads the Trade Sales team for all non-UK and non-US sales.
Brands you’re most excited about: “Fifty Shades Darker is going to be huge - our two new official ranges are a must-see.”
Most looking forward to about eroFame: “Catching up with old friends from the industry and meeting many new buyers. I am extremely excited about the launch of our new licensed brands and products and discussing the many exciting initiatives to help retailers sell more of our brands in their stores.”

Kate Hodgson-Egan, International Sales Manager (UK & US)
History: Despite being at Lovehoney for only two months, Kate is no stranger to the sexual wellbeing industry having spent 14 years at ABS Holdings. Kate now heads the Lovehoney Trade Sales team for all things UK, US and Americas.
Brands you’re most excited about: “I’m a big fan of our Mötley Crüe range. Our Fifty Shades Darker ranges also got a great reception on first launch at ANME.”
Most looking forward to about eroFame: “We have some brilliant new brands launching and I’m thrilled to be able to represent Lovehoney at eroFame for the first time. It will be great to meet up with existing customers that I have dealt with for many years in my previous role, along with all of the new Lovehoney partners.”

Sabrina Earnshaw, Sales Manager
History: Team veteran Sabrina has clocked an impressive four years in the Lovehoney Trade Sales team and was recently promoted to Sales Manager, relocating to Philadelphia, USA. A familiar face on the US trade show scene, Sabrina is in charge of in-store training and sales in the US.
Brands you’re most excited about: “The Motörhead and Mötley Crüe collections are awesome. I can’t wait to help retailers create ‘rock walls’ in their stores. Also, the preorders for the Fifty Shades Darker Official Pleasure Collection have been phenomenal.”
Most looking forward to about eroFame: “Launching a new luxury brand along with a very unusual, colourful brand which is unique to the industry.”

Ilona Laboviciute, Sales Executive
History: Multilinguist extraordinaire Ilona was recently promoted from Business Development Executive to Sales Executive after two years in the team. Speaking fluent Spanish, German, English, Lithuanian and Russian (and learning Mandarin just for fun), Ilona oversees the sales and training in many different regions, including Asia, Russia, Spain, Norway and Eastern Europe.
Brands you’re most excited about: “I am really excited about the variety of the brands we are offering this year. We are getting better and better at creating exciting, new, licensed brands which stand out and are fun to work with.”
Most looking forward to about eroFame: “I can’t wait to show my clients the new collections. I think everyone is going to be really impressed and excited to stock the new products.”

Merlin O’Doherty, Sales Executive
History: With three Lovehoney years under his belt, Merlin was also recently promoted to Sales Executive and is now in charge of sales in The Netherlands, Germany, France, Italy, South Africa, Australia and New Zealand as well as our global dealings with Amazon. Other responsibilities include planning and management of the design process and build of the eroFame booth. Merlin also speaks fluent German.
Brands you’re most excited about: “It has to be Fifty Shades of Grey. Demand for the new Fifty Shades Darker collections is extremely high. It can only get better with the premiere of the Fifty Shades Darker movie next year.”
Most looking forward to about eroFame: “Our brand-spanking-new booth featuring Guitar Hero!”

Laura Wood, Sales Consultant
History: After working as a senior member of Lovehoney’s Warehouse team for three years, Laura joined the Trade team as Trade Sales Team Administrator. Laura was recently promoted to Sales Consultant, and promotes Lovehoney brands and conducts in-store training in UK retail stores.
Brands you’re most excited about: “We are launching so many exciting brands and products this year it’s hard to choose. The collection that stands out for me the most has to be the Fifty Shades Darker No Bounds Collection.”
Most looking forward to about eroFame: “Showcasing the brand new POS materials.”

Molly Myers, Sales Administrator
History:Newest recruit Molly joined the Trade Sales Team a month ago and has hit the ground running. Previously a Business Admin Apprentice with Bath and North East Somerset Council for a year, Molly is now in charge of order processing, shipments and updates to the website.
Brands you’re most excited about: “Fifty Shades Darker The Official Pleasure Collection is absolutely gorgeous. I also can’t wait to share our colourful new licensed brand with the world - expect the unexpected!”
Most looking forward to about eroFame: “I really can't wait, there is so much preparation going on for our brand new booth, it will be amazing to see it finished. I have spoken to a lot of our customers already and it will be nice to meet them in person.”

Find the Trade Sales team at booth #7 at eroFame on 5th-7th October 2016. Email or visit the Lovehoney Trade Website for more info.