Calvista Shipping tokidoki X Lovehoney now

by Lovehoney 08 March 2017

Melbourne, Australia: Calvista, Australia’s premiere Adult Product Wholesale Distributor has taken the full range of tokidoki X Lovehoney pleasure products.

Calvista is an adult product wholesale distributor servicing the adult retail industry for over 25 years in Australia and New Zealand and is the founder of ADULTEX, the Southern Hemisphere's largest Adult B2B trade show.

tokidoki X Lovehoney is a fun, colourful collaboration between the British sex toy retailer and the cult fashion-forward brand established in Rome. The range features bullets, vibrators and male strokers emblazoned with ‘kawaii’ style characters, that has proven especially popular with 18-25 year olds.

For maximum impact, Calvista recommends that retailers also consider the tokidoki X Lovehoney POS range to display the products to their full potential.

Jade Bawa, Trade Sales Executive Australia and New Zealand Lovehoney commented:

“We are delighted that Calvista has taken the tokidoki range. The products are some of the most stand-out that are on the market today. We look forward to working closely with Calvista on POS ranges and bespoke marketing campaigns to assist them in making the most of this opportunity.”

Roger Sheldon-Collins, General Manager Calvista commented:
“We can’t wait to see the response to this beautiful and soon-to-be iconic collection. The tokidoki brand has a huge global presence, and we are confident this will translate to strong sales for our customers.

Please visit for more info or email or

NBC’s Access Hollywood features official Fifty Shades Darker Pleasure Collection

by Lovehoney 14 February 2017

The Fifty Shades Darker official sex toy range has been featured on major US TV Station NBC in the US, on popular mainstream show Access Hollywood.

With an audience of over 5 million, the segment was hosted by Dana B. Myers - founder of Booty Parlor and an on-camera expert who discusses sex, relationships and sensual products.

The segment featured the No Bounds Spreader Bar, the His Rules Bondage Bow Tie, the Anastasia and Secret Prince Masquerade Masks and the No Bounds Ankle Cuffs.

Presenter Kit Hoover wears the Secret Prince Masquerade Mask while Dana comments:
"The fun thing about masks is they allow you to assume different roles in the bedroom and even be a different person in the bedroom. That helps to release your inhibitions and really cut loose.”

Commenting on the Fifty Shades of Grey phenomenon, Dana said:
"The key is to break-out of your routine if you want to keep your relationship fresh and exciting. I think Fifty Shades and that whole phenomenon has given people permission to try new things and express themselves in a different way."

UK-based online sex toy retailer Lovehoney holds the license to make, manufacture and market the official Fifty Shades of Grey pleasure products ranges. After the worldwide movie release, the sex toy retailer has reported an uplift in sales of three of the most prominently featured products in the film. Pleasure Ball sales have increased by 561%, Spreader Bar sales are up 212% and Nipple Clamps by 71%.

Kate Hodgson-Egan, Lovehoney Sales Manager for the UK and US said:
“The Fifty Shades of Grey books and movies have inspired people to try new and exciting things in the bedroom and the new movie has boosted sales of key items in the range. We urge distributors to stock up on these products as we predict that the Spreader Bar, Nipple Clamps and Pleasure Balls are to become staples in customers’ collections.”

The clip can be viewed here:

Lovehoney and Harmony go Darker for Valentine’s Day

by Lovehoney 02 February 2017

London - The UK’s biggest and most famous sex toy store, Harmony on Oxford Street, has reported an uplift in footfall since the launch of their Fifty Shades Darker window display. The display was designed in house by the Lovehoney team and the project was spearheaded by Laura Wood, Lovehoney Sales Consultant.

Entitled ‘Masquerade Ball’ the scene depicts two mysterious figures dancing by the light of a chandelier. The haunting scene is reminiscent of scenes from the soon-to-be-released Fifty Shades Darker movie.

The left hand side of the window is covered by a striking vinyl of part of Lovehoney’s advertising campaign for the new range.

Jamie O’Sullivan, Area Retail Manager of Harmony Limited, says:

“Having such a spectacular window display has created such a buzz amongst the team here, especially since the last Fifty Shades film was such an a enormous success.

This window is very theatrical with the ballroom scene from the new film being captured quite remarkably, and gives the window great depth.

I’ve actually lost count of times I’ve seen people taking selfies outside the shop.
It has been an absolute pleasure to work with Lovehoney on this. The support and input they provide is amazing. They are a class act.”

Laura Wood, Sales Consultant, Lovehoney says:

“It has been fantastic to work with Jamie and the Harmony team on the window. The store is renowned the world over for its innovative displays and collaborative approach. We wanted to create the effect of shoppers being drawn into the ballroom scene and being part of it. I am so passionate about the Fifty Shades of Grey brand and opportunities like this make working on it all the more enjoyable. I look forward to working with the team in the future, and other retailers all over the UK. There is so much more we can do. ”

Jamie noted that the most asked for items in Harmony are the Fifty Shades Darker Masks, showcased in the window display and iconic symbols of the movie.

The Lovehoney Trade Sales Team can assist you with a variety of POS options for all of their licensed brands. For more information on Lovehoney window displays and POS please contact

Paris is for lovers

by Lovehoney 30 January 2017

Jade Bawa from the Lovehoney Trade Sales Team was a guest at a glamorous press party attended by the fashion elite in Paris, 26 Jan. Boutique Passage du Désir has announced it will be exclusive stockists of Coco de Mer toys in France - the only bricks and mortar stores to do so.

Lovehoney provided exclusively designed POS for the store and provided a theatrical armoire to showcase the products for journalists from Vanity Fair, Vogue, Fashion TV and others.

The chain of luxe erotic stores will stock 6 luxury toys and essential products named after famous women and seductresses in British history who Coco De Mer believe would be natural born Coco purchasers today.

Prior to the press party Jade Bawa successfully completed training for the passionate and dedicated team at the flagship Passage du Désir store on rue Sainte Croix de la Bretonnerie.

Jade Bawa, Lovehoney Trade Sales Executive said:

“It was a fantastic few days in Paris and the staff could not have been more enthusiastic and passionate about the products. The luxurious toys are the perfect fit for the demographic of customer and we couldn’t be more excited about the collaboration. The press party was the perfect way to round off the trip.”

For more information on the Coco de Mer range, contact

Msx to stock tokidoki X Lovehoney

by Lovehoney 30 January 2017

The Lovehoney Trade Sales Team are delighted to announce a partnership with Msx Distribution.

Msx, one of the biggest distributors in Italy, has taken on tokidoki X Lovehoney series II, the 'kawaii' inspired range featuring some of tokidoki's most well-known characters.

Fabio Pilastrini, Product Manager at Msx says,

"At the moment we are experiencing huge degrees of interest from the 18-25 year old customer in Italy. The tokidoki X Lovehoney range is colourful, fun, and fits this demographic perfectly. The designs are going to wow everyone! We have complete trust in Lovehoney's products too, which has made working with this range all the more enjoyable."

Jade Bawa, Trade Sales Executive, Lovehoney says,

"We are delighted that Msx has added the new tokidoki x Lovehoney collection to their offering. The artist of the designs comes from Rome and we can't wait to see Msx bring this exciting unique range to customers throughout Italy."

For more information on tokidoki X Lovehoney, contact Jade Bawa,

Lovehoney supports Comedy Benefit with serious Sex Appeal

by Lovehoney 20 January 2017

An impressive line-up of high profile comedy stars will take to the stage on January 21 2017 to raise vital funds for Brook, the UK’s leading sexual health and wellbeing charity for young people.

The star-studded line-up for Sex Appeal 6 includes Abigoliah Schuman, Ahir Shah, Al Murray, Desirée Burch, Ed Byrne, Johnny Cochrane, Mae Martin, Richard Herring, Scott Capurro and Sindhu Vee – all of whom are generously donating their time and talent to support the charity.

Brook provides free, confidential sexual health and wellbeing services to young people throughout the UK, as well as delivering sex and relationships education in schools and offering training to professionals working with young people.

Helen Balmer, Brand & Marketing Director at Lovehoney commented: “Lovehoney is thrilled to be partnering with Brook again for Sex Appeal 6.

“Brook is making a real difference in young people’s lives and Lovehoney is pleased to offer continued support to the charity, especially as we’re all about promoting sexual happiness through fun and fulfilling sex lives.”

Brook’s Chief Executive, Helen Marshall says “With almost 60% of young girls and women facing sexual harassment in schools, Brook’s work has never been more vital. We’re so grateful to all the comedians donating their time for what is such a valuable cause and to Lovehoney for their continued sponsorship of the event.”

Abigoliah Schamaun, who will be performing for the second year, says: "After growing up in a conservative town where abstinence was our only version of sex education at our public school, I'm aware of the downfalls of withholding proper safe sex education from young people. Sex is great, so let's make sure everyone can enjoy it while being well informed and safe. Go Brook!"

Al Murray adds “Sex ed is incredibly important - you can't exactly make informed choices if you're not informed, can you?”

The annual sell-out show will take place at Conway Hall in Central London and is sponsored by Lovehoney, a multi-award winning manufacturer and distributor of pleasure products.

For more information and tickets, visit and @comedysex on Twitter.
For media enquiries please contact Brook's press office on 07789 682831 or email

Lovehoney wins Best Online Retailer - Pleasure Products at XBIZ Awards 2017

by Lovehoney 17 January 2017

The Lovehoney team has returned from LA triumphant having won Best Online Retailer - Pleasure Products at the hottest industry bash of the year.

The XBIZ Awards honor the very best in the business of sex and the ballroom of the Westin Bonaventura Hotel in Los Angeles was packed out with the adult industry’s finest. Adult film legend Ron Jeremy featured as master of ceremonies for the red-carpet gala.

A star-studded affair that attracts the best-of-the-best, the XBIZ Awards are celebrating their 15th anniversary in 2017 - as is Lovehoney. The awards recognise outstanding achievements across every facet of the multibillion-dollar business, including movie production, pleasure products, technology and retail.

In attendance from Lovehoney was Sales Manager Sabrina Earnshaw, who said of the win,
“It was a fantastic night attended by some of the most important members of the industry. I was honoured to represent Lovehoney and to win is so important for us. I’d like to thank everyone that has supported us in the last year and cannot wait for more exciting things to come in 2017.”

Richard Longhurst, Co-Founder of Lovehoney commented,
“Thank you to XBIZ for this recognition of the website. 2016 was a breakthrough year for Lovehoney in the US and this is the perfect way to start 2017 as we look forward to the release of the Fifty Shades Darker movie which will provide another boost for everyone in the industry. We really appreciate the support of everyone at XBIZ and in the industry. We look forward to growing awareness of sexual happiness and the important part that sex toys can play in helping people enjoy a fun and fulfilling sex life.”

For more info about Fifty Shades Darker POS, please contact or visit the Lovehoney Trade website at

SHIPPING NOW - Fifty Shades Darker, Mötorhead and Mötley Crüe Point of Sale

by Lovehoney 13 January 2017


With 2017 well underway, The Lovehoney Trade Sales Team are pleased to announce that they are shipping new Point of Sale materials worldwide for leading brands such as Motörhead, Mötley Crüe and of course the Fifty Shades Darker - The Official Pleasure Collection ahead of the next movie’s release in one month’s time.

The new POS items incorporate all ranges’ particular branding and assist in bringing products to life in stores. Retailers are gearing up for a busy 2017 and an inevitable boost in demand alongside the next instalment of the Fifty Shades film franchise.
POS materials available for order now include:
Motörhead and Mötley Crüe
Header Cards
Fifty Shades Darker - The Official Pleasure Collection
Header cards and Bus Stops
Door Signs, Hanging Signs and Door Wobblers
Posters and Display Cubes

Kate Hodgson-Egan, Lovehoney’s International Sales Manager for the US & UK says:

“The latest set of POS materials have been designed to present our brands in their best light. We’ve taken the time to speak to retailers on a global scale to ensure that we’re providing POS materials that meet their needs, which are both eye catching and easy to use in stores so that branded areas can be created which offer an exciting and vibrant retail experience for their customers.

“We would strongly encourage customers to get their orders in ahead of the impending Fifty Shades Darker film. 2017 is set to be Lovehoney’s best and we want to make sure that our valued clients share the journey with us.”

For more info about Fifty Shades Darker POS, please contact

Lovehoney Trade Team ready to kick off 2017 in style at ANME

by Lovehoney 22 December 2016

trade team

Lovehoney’s award-winning Trade Sales Team is gearing up for an even busier and bigger 2017, kicking off at the ANME show in Southern California this year. In attendance on January 14-15 will be International Sales Managers Jim Primrose (Global) Kate Hodgson-Egan (UK & US) and Sales Manager Sabrina Earnshaw.

Jim, Kate and Sabrina are launching brand new products to retailers and distributors, building on what has been a successful year for the international online sex toy business following the addition of new ranges to the Official Fifty Shades and Motörhead collections as well as its collaboration with pop culture brand ‘tokidoki’.

Following the unprecedented success of the first series of tokidoki x Lovehoney collectible designer pleasure toys (launched in October 2016), Lovehoney has decided to bring forward the launch of Series II which will be presented for the first time at ANME - with first deliveries lined up for February 2017. A colourful ‘kawaii’ range of exclusive POS will be shown alongside the collection. Retailers will be encouraged to work with Lovehoney’s in-house design teams to work on generating assets in 2017.

Jim Primrose says, “ANME will be massive this year for us as we are promoting not only our fantastic new range, but a range of POS that will increase sales and encourage footfall into stores - our designs are second-to-none and we’re proud of what we’ve created for tokidoki and Fifty Shades for 2017. We’d also like to encourage customers to talk to us about what we can do to support their PR plans for the new ranges; we have an in-house team who is there to get your products onto the front pages.

Commenting on Lovehoney’s attendance at the show, International Sales Manager Kate Hodgson-Egan said: “The team have been preparing to kick off the year in style at the ANME show. Lovehoney has even more ambitious plans for 2017 and we’re excited to share these with existing and new clients.

“We’ve been thrilled to see the uplift in demand within the US market and don’t doubt that the release of the next Fifty Shades Darker film will increase interest even further. It’s extremely valuable to be able to meet face-to-face with retailers and distributors to receive their feedback on product ranges and their priorities for the year ahead.”

The Lovehoney trade team will be based at Booth #9 and 10; if you would like to arrange a meeting with Jim, Kate and Sabrina at ANME on January 14 - 15 then please email, or visit for further information.

Lovehoney Trade Sales Team welcomes Jade Bawa as Sales Executive

by Lovehoney 14 December 2016

Jade Bawa

Lovehoney are delighted to announce the appointment of Jade Bawa as International Sales Executive for Europe, Australia and New Zealand.

Jade Bawa joins Lovehoney’s award-winning Trade Sales Team from UK distributor, ABS Holdings.

Jade’s responsibilities will include client servicing for both existing and new clients worldwide, and day-to-day support for the growing trade team in exploring and expanding new territories of business.

The team are excited to have a fresh pair of eyes on account management and look forward to utilising Jade’s extensive experience working within distribution channels and trade shows.

Commenting on Jade’s arrival to the team, International Sales Manager Jim Primrose said: “We are thrilled to welcome Jade to the Lovehoney trade team. Her appointment comes just in time for the next Fifty Shades of Grey movie, and we’re sure she’ll hit the ground running at such a busy time.

Jade is very knowledgeable of the industry and we’re excited to have her onboard to assist with highly anticipated product launches next year.”

Jade Bawa commented: “I have been aware of Lovehoney for some time and am extremely excited to join such a successful and ambitious team. I look forward to building Lovehoney’s brands and to getting to know clients across the world.

“Lovehoney is a great business and I have already been made to feel a part of the Lovehoney Trade Sales Team.”

Jade is based in the South of England in a seaside town named Bournemouth. She is a self-confessed shoeaholic, and currently brushing up on her French language skills at the prospect of more international travel in the new year.

It’s been a bumper year for the Lovehoney Trade Sales Team, with back-to-back nominations at industry awards, with a record eight nominations at the upcoming XBIZ awards in January and a win for ‘Best Sales Team’ at the EROTIX awards in October.

To find out more about Lovehoney Trade, please visit