Lovehoney win Storerotica Award

by Lovehoney 21 July 2017

The Lovehoney Trade Sales team is celebrating in California after winning Foreign Manufacturer of the year at the 11th Annual Storerotica Awards.

The glitzy award ceremony took place on July 17th at the ANME show in Burbank and were expertly hosted by Sex educator Sunny Rodgers. Lovehoney International Trade Sales Managers Jim Primrose and Kate Hodgson-Egan and Sabrina Earnshaw were in attendance.

Lovehoney beat off stiff competition to win the prestigious award.

Kate Hodgson-Egan commented:
“We are delighted to have won this award, we would like to thank everyone who voted for us and for the continued support across the industry. We couldn’t have done it without you It’s been an amazing ANME and it has been fantastic catching up with our contacts from all over the world. Storerotica are one of the most forward-thinking voices in the industry and we are delighted to have been at the show.”

Lovehoney has enjoyed successes with their licensed brands over the past year and have since added to their portfolio with the launch of the Official Broad City Pleasure Collection, the addition of Fifty Shades Freed to the Fifty Shades portfolio and a new series of tokidoki x Lovehoney bullets emblazoned with skeletons.

For more information then please email, or visit for further information.

Skeletons get sexy at ANME

by Lovehoney 17 July 2017

Following the success of tokidoki x Lovehoney - The Official Pleasure Collection Series 1 and Series 2, Lovehoney is delighted to announce that they will be launching the brand new series of tokidoki x Lovehoney mini vibes at the upcoming ANME show in Southern California.

A slightly different twist to the unicorn, rainbow and bunny emblazoned toys, the new range incorporates skeletons, skulls and a “Dia de los Muertos” inspired vibe. The six bullet vibrators have been designed to cater for the Halloween and Day of the Dead festivities in October and November - though the colourways mean that they will prove popular all year round.

tokidoki X Lovehoney - The Official Pleasure Collection is a fun, colourful collaboration between the British sex toy retailer and manufacturer and the cult fashion-forward brand established in Rome. The range features bullets, vibrators and male strokers emblazoned with ‘kawaii’ style characters, that has proven especially popular with the 18-25 year demographic.

A supporting range of eye-catching and colourful POS has been designed with that all-important stand out factor to complement the collection. The pack consists of shelf wobblers, a header, footer, bus-stops and two shelving units for tester products. Once assembled the unit can hold the range in its entirety but retailers have the option to tailor the display as to what fits their product offering.

ANME will be attended by International Sales Managers Jim Primrose (ROW) Kate Hodgson-Egan (UK & US) and Sales Manager Sabrina Earnshaw.

Kate Hodgson-Egan, UK & US Sales Manager says:
“We always get a great reaction to our tokidoki x Lovehoney toys and with these brand new mini vibes being so different to the Series 1 and Series 2 collections we think they will also attract a lot of attention especially with those retailers having Halloween festivities in mind!

Not only will we be promoting the fantastic new range of mini vibes at the ANME show but the impressive range of POS that will increase sales and encourage footfall into stores - we are really proud of what we’ve created for tokidoki x Lovehoney and we can’t to show off the brand new series and supporting POS. See you there!”

tokidoki X Lovehoney - The Official Pleasure Collection Series 3 will be showcased at booth #55-57; if you would like to arrange a meeting with Jim, Kate and Sabrina from the Lovehoney trade team at ANME on July 16th-18 then please email, or visit for further information.

The Fifty Shades Finale

by Lovehoney 17 July 2017

Lovehoney’s award-winning Trade Sales Team is excited to announce that the final Fifty Shades of Grey range is to be debuted in LA at ANME.

Fifty Shades Freed - The Official Pleasure Collection is the most exciting Fifty Shades collection yet, consisting of a range of expertly designed pleasure toys and accessories that will sit alongside a limited edition premium range, Fifty Shades Freed - The Cherished Collection. The products have been designed to reflect the growing intimacy and passion of the inimitable heroes of the blockbusting trilogy, Ana Steele and Christian Grey. Over 3 million units of The Fifty Shades of Grey range have been sold to date worldwide since Lovehoney announced that they were working on products authorised and co-designed by E L James.

Fifty Shades Freed - The Official Pleasure Collection consists of 17 products in a distinctive and fashionable purple and rose gold colourway. ANME will see the premiere of the Sweet Release Rechargeable Clitoral Suction Stimulator - Lovehoney’s first clitoral suction toy, described as ‘whisper quiet’. Quirky, romantic design elements include a heart-shaped tip for the Crazy for You Bullet Vibrator and a stainless steel rose gold love ring engraved with “I want you. Now”. The My Body Blooms Remote Control Knicker Vibrator and the sensual petal-shaped Desire Blooms vibrator are predicted to be bestsellers.

Fifty Shades Freed - The Cherished Collection consists of 10 limited edition luxe products in the purple and rose gold colourway and will be marketed as premium collector’s items. Luxury leather and sumptuous suede will make timeless and classic items for red rooms everywhere.

ANME will be attended by International Sales Managers Jim Primrose (ROTW) Kate Hodgson-Egan (UK & US) and Sales Manager Sabrina Earnshaw.

Jim Primrose, ROW Sales Manager says:
“This ANME will be one of our busiest ever. It is clear to us that consumers have an insatiable appetite for the real thing and they will not settle for poor imitations. Lovehoney are the only company with the official licensed collection for Fifty Shades of Grey. No other company in the industry does more collaborative work with their customers than Lovehoney and with more retailers than ever contacting us to do staff brand and product training the demand is greater than ever for Fifty Shades. A number of our customers are already in negotiations with their local cinemas and press to maximise the opportunity Fifty Shades represents to their business. We are here to help so come and talk to us at the show, you will not be disappointed, I promise! There is no other brand out there quite like Fifty Shades to attract new customers to your business and with the new Freed collection, we are catering for an even wider customer demographic, resulting in more sales for our distributors and their retailers alike.”

Kate Hodgson-Egan, UK & US Sales Manager says:
“The Fifty Shades Freed range is the result of years of research and market-leading product development to come up with the best range yet - we cannot wait to introduce customers established and new to this incredibly diverse and unique collection. The products are exciting and liberating and perfect for the adventurous among us. We cannot wait for our customers to see the new range at ANME.”

Sabrina Earnshaw, Lovehoney Sales Manager says:
“Fifty Shades Freed is the ‘best of the best’ - top of the range functionality, design, luxury silicone and an unmatchable look and feel. There are no toys on the market at this level of engineering that are better-priced. It’s great to be able to meet up at ANME with all of our valued friends in the US face-to-face who have given us so much support.”

Fifty Shades Freed - The Official Pleasure Collection and Fifty Shades Freed - The Cherished Collection will be showcased at booth numbers #55-57 at ANME. To book your appointment email or visit for further information.

Full product range listing
Fifty Shades Freed All Sensation Nipple & Clitoral Chain
Fifty Shades Freed Awash with Sensation Wand Vibrator (EU,UK and US plugs)
Fifty Shades Freed Come to Bed Rechargeable Slimline Rabbit Vibrator
Fifty Shades Freed Crazy For You Rechargeable Bullet Vibrator
Fifty Shades Freed Deep Inside Rechargeable Classic Wave Vibrator
Fifty Shades Freed Desire Blooms Rechargeable Clitoral Vibrator
Fifty Shades Freed Feel So Alive Rechargeable Vibrating Pleasure Plug
Fifty Shades Freed I Want You. Now. Steel Love Ring
Fifty Shades Freed I've Got You Rechargeable Remote Control Love Egg
Fifty Shades Freed It’s Divine Beaded Glass Wand
Fifty Shades Freed Lavish Attention Rechargeable Clitoral & G-Spot Vibrator
Fifty Shades Freed Lost in Each Other Rechargeable Rabbit Love Ring
Fifty Shades Freed My Body Blooms Rechargeable Remote Control Knicker Vibrator
Fifty Shades Freed So Exquisite Rechargeable G-Spot Vibrator
Fifty Shades Freed Sweet Release Rechargeable Clitoral Suction Stimulator
Fifty Shades Freed Want to Play? 10m Silk Rope
Fifty Shades Freed Pleasure Overload 10 Days of Pleasure Gift Box

Fifty Shades Freed Cherished Collection Feather Tickler
Fifty Shades Freed Cherished Collection Leather & Suede Paddle
Fifty Shades Freed Cherished Collection Leather Ankle Cuffs
Fifty Shades Freed Cherished Collection Leather Ball Gag
Fifty Shades Freed Cherished Collection Leather Blindfold
Fifty Shades Freed Cherished Collection Leather Collar & Lead
Fifty Shades Freed Cherished Collection Leather Wrist Cuffs
Fifty Shades Freed Cherished Collection Riding Crop
Fifty Shades Freed Cherished Collection Suede Flogger
Fifty Shades Freed Cherished Collection Suede Mini Flogger

Get Blown Away with BlowYo™

by Lovehoney 17 July 2017

Lovehoney is excited to be unveiling their latest innovation in male sex toys, BlowYo, at the upcoming ANME 2017 show in Southern California.

Designed for solo play or as an addition to oral play session with a partner, BlowYo is a male stroker that creates the sensations of intense oral sex. Designed with two solid rings at either end of a super-stretchy, twistable sleeve, with four different textures inside: Intense Ticklers, Ultimate Bubble, Extreme Wave and Sensation Swirl.

BlowYo has been described by a sex toy tester as “the closest to a blow job I’ve ever felt from a toy,” and was the brainchild of an entrant from Australia in Lovehoney’s annual Design a Sex Toy competition in 2015. It has taken a rollercoaster 2 years to bring the design to life. The competition invites sex toy enthusiasts and designers to come up with an innovative idea for a sex toy with the winning creation then being developed and produced by Lovehoney to sell to customers. Previously, the competition was won by Trevor Murphy who invented the Sqweel oral sex simulator which became a success worldwide, featuring in movies and on the Jay Leno show in USA.

BlowYo comes in a plain black container for discreet storage and portability. Additionally, BlowYo renewer powder is available to condition the stretchy TPE material and keep it feeling soft, supple and just like new.

In addition to the products, there will be a supporting range of eye-catching POS. The pack includes a header, 2 side graphics, 1 footer graphic, 1 strip graphic and 5 wobblers.

ANME will be attended by International Sales Managers Jim Primrose, Kate Hodgson-Egan and Sales Manager Sabrina Earnshaw.

Sabrina Earnshaw, US Sales Manager says:

“ We are really excited to present BlowYo at ANME, it is a revolutionary male stroker, there is nothing out there quite like it which creates the same intense sensations of intense oral sex. To really help the product stand out we have some impressive supporting POS, all of which will be available to browse at our booth at ANME. We look forward to seeing you there!”

BlowYo will be showcased at booth #55-57; if you would like to arrange a meeting with Jim, Kate and Sabrina from the Lovehoney trade team at ANME on July 16th-18 then please email or visit for further information.


Full Product Range Descriptions:

BlowYo Extreme Wave Stroker The Extreme Wave texture inside the BlowYo is a vortex of ribbed delight that feels like a tongue getting to work around the erection. Intuitive and easy to use, simply hold BlowYo in between the two rings, and grip or twist more firmly for a tighter sensation.

BlowYo Intense Ticklers Stroker The bumpy Intense Ticklers texture inside the sleeve combines with the innovative BlowYo design to make the manhood feel like it is being treated to a sensational oral session. Intuitive and easy to use, simply hold BlowYo in between the two rings, and grip or twist more firmly for a tighter sensation.

BlowYo Sensation Swirl Stroker The texture inside the Sensation Swirl stroker engulfs the erection to create a delicious sucking feeling. Intuitive and easy to use, simply hold BlowYo in between the two rings, and grip or twist more firmly for a tighter sensation.

BlowYo Ultimate Bubble Stroker The Ultimate Bubble texture inside the sleeve creates the exciting sensation of a tongue being firmly rippled around the manhood as you move the toy up and down. Intuitive and easy to use, simply hold BlowYo in between the two rings, and grip or twist more firmly for a tighter sensation.

BlowYo Renewer Powder Keep the BlowYo super stroker in tip-top condition with this easy-to-use renewer powder. The soft, supple material of the BlowYo toy will stay as good as new when it has a post-clean dusting of this powder after every use. Open, sprinkle, job done.

Lovehoney Welcome New UK Distributor

by Lovehoney 30 June 2017

Lovehoney is delighted to announce that Creative Conceptions will now be distributing the entire range of Lovehoney’s licensed brands in the UK and Europe.

The Nottinghamshire-based adult distributor will be stocking Fifty Shades of Grey - the Official Pleasure Collection, Fifty Shades Darker - the Official Pleasure Collection, Mötley Crüe, Motörhead and tokidoki x Lovehoney, Sqweel, Swoon and Nookii. Creative Conceptions will also be stocking point of sale and other marketing materials to offer retailers a one-stop-shop for all things Lovehoney.

Jane Bowles, Founder of Creative Conceptions comments:

“The whole team at Creative Conceptions are really excited to be distributing Lovehoney's iconic wholesale brands. Our company philosophy is to represent brands that offer a real point of difference both in product and brand. The range of licensed toys and novelties within Lovehoney's portfolio fits that brief perfectly and we relish the opportunity to help build upon their current success.”

Laura Wood, Lovehoney’s Sales Consultant also commented:
“We are so pleased that Creative Conceptions will be distributing our entire licenced portfolio and supporting POS. We look forward to working closely with Jane, Richie and their team.”

For more information please contact our trade team

Lovehoney is ranked 41st fastest growing international company by the Sunday Times

by Lovehoney 12 June 2017

Lovehoney has been ranked the 41st fastest growing international company by the Sunday Times.

The Sunday Times HSBC International Track 200 ranks Britain’s mid-market private companies with the fastest-growing international sales, measured over the last two years of available accounts.

Lovehoney moved up ten places in this year’s table - published yesterday (Sun, June 11) - to 41 after international sales grew by 75.5% to £15.8 million.

The Bath-based business was the fourth fastest growing ecommerce business in the table.

Lovehoney has launched websites in the US, Australia, France, Germany the EU and Canada and has benefited from the popularity of Fifty Shades of Grey, for which it holds the worldwide licence for pleasure products.

Richard Longhurst, Lovehoney Co-founder, said: “We are delighted to have made the Sunday Times’ top 200 fastest growing international companies for the third year running.
“We have exciting plans to accelerate our international growth over the next few years as more people around the world become aware of us as a global brand.

“It is great to maintain the momentum after we were awarded the Queen’s Award for Enterprise in International Trade last year.”

All 200 companies have notched up impressive statistics, generating combined exports of £7.6 billion on turnover of £19.2 billion. Their international sales have risen by an annual average of 47% over two years.

The full league table was published yesterday in an eight-page supplement with the business section of the Sunday Times.

Lovehoney attended Shanghai Adult Expo

by Lovehoney 06 June 2017

Hong Kong: Lovehoney’s Trade Sales Executive Ilona Laboviciute went to Hong Kong, for the start of a tour of Asia. The trip culminated at the Shanghai Adult Expo (13-16 April), China’s biggest Adult Exhibition where Lovehoney showcased their most popular and exciting ranges.

This was the first time that Fifty Shades Darker- The Official Pleasure Collection was showcased in the Asian market and will made up the largest part of the Lovehoney booth.

This was the official launch of tokidoki X Lovehoney in to the Asian market. The colourful, effervescent range which takes inspiration from ‘kawaii’ culture has recently been nominated for a prestigious LIMA (the International Licensing Industry Merchandisers’ Association) award.

The range of products showcased ranged from the super premium, (Coco de Mer pleasure products) to rock and roll (Motörhead -The Official Pleasure Collection, Mötley Crüe- The Official Pleasure Collection).

Commenting on Lovehoney’s attendance at the show, Ilona said;
“It is really important opportunity for Lovehoney to travel across the world to speak with existing and prospective customers about our ranges. We can get a better understanding of what their requirements are and how we can support them. We can offer exclusive POS and encourage customers to talk to us about what we can do to support their PR plans for our great range of products.”

For information please email

Eropartner stock up on Unicorn products

by Lovehoney 24 May 2017

Zwaagdijk, Netherlands - One of Europe’s largest distributors of intimate pleasure products has announced they are going to be offering new and exciting deals for customers for the tokidoki X Lovehoney range.

Eropartner have been committed stockists of the range since it launched into the trade back in 2016, and the new deals are in response to some exciting press coverage that has appeared in mainstream media over the last few weeks.

The show-stopping tokidoki X Lovehoney has recently been covered by,, Buzzfeed, Love it!, (a wide-circulation weekly title in the UK), and Marie Claire UK. Reviews have been ‘magical’ with one journalist commenting that the toy is a great way to introduce toys to relationships in an non-intimidating way.

Elcke Wieffering, Purchaser at Eropartner says:

“The combined potential readership of these media titles are in the region of 150,000,000. It’s incredibly important for us to monitor what the mainstream press are talking about in terms of trends as this directly translates to what enquiries we get from our customers. What is being written about on websites such Buzzfeed is what people are coming in and asking about in stores. This really is a time to capitalise on these great media mentions.”

Jade Bawa, Trade Sales Executive Lovehoney says:

“Unicorns are everywhere at the moment! You can’t escape them in the press or on social either. We have been working closely with Eropartner to make sure that they are able to offer their customers the best possible deals during this period. It’s been a delight to work with them on their current unique, bespoke offering. It is great to see that the adult toy market is excited about unicorns as we are.”

The tokidoki X Lovehoney range has recently been nominated for a LIMA and Licensing Biz ‘Brand Extension and Beyond’ award.

For more information please contact

United States of Pleasure

by Lovehoney 24 May 2017

Lovehoney globetrotters Sabrina Earnshaw and Kate Hodgson Egan are just back from a busy trip to the United States to showcase Lovehoney’s ranges.

The ten day trip commenced in Baton Rouge, Louisiana with a training session at Cindie’s, which kickstarted a tour across the Southern States to visit other branches of the successful adult toy and lingerie retail.

Sabrina and Kate then moved on to Durham, North Carolina where they were one of the twenty vendors exhibiting at the Adam and Eve annual franchise show. The show was held during the week commencing 24th April at the Marriott Hotel. Lovehoney showcased Fifty Shades Darker - The Official Pleasure Collection, tokidoki x Lovehoney, Motörhead and Mötley Crüe Official Pleasure Collections. They also had on display for the first time, the brand new tokidoki x Lovehoney and Fifty Shades POS.

Sabrina Earnshaw comments on the products which were particularly popular;

“We found that the interest for Fifty Shades Darker - The Official Pleasure Collection had a resurgence, probably due to the release of the DVD in the US. The Oh My Rabbit Vibrator was without a doubt a bestseller from the collection.

The reaction to the tokidoki x Lovehoney Unicorn Wand and Unicorn Mini Bullet Vibrator was also incredible. The Unicorn trend is unstoppable at the moment: we’ve just had a brilliant piece of coverage on who were talking about best Unicorn-themed sex toys. Also, we were in the US for the launch of the Unicorn Frappuccino. We had one to toast another very successful trip.”

Adam and Eve’s Oklahoma store are now stocking the entire tokidoki x Lovehoney range.

For more information on any of the products mentioned please email or visit

Fifty Shades Darker inspired events in Norway recruits new customers

by Lovehoney 20 March 2017

Ski, Norway: Lovehoney, the award-winning sex toy manufacturer and distributor, harnessed the ‘Fifty Shades Effect’ to its full potential over the Valentine’s period. The Trade Sales Team supported Kondomeriet on a fun series of events that Kondomeriet says introduced new customers to the brand Fifty Shades of Grey - the Official Pleasure Products.

Kondomeriet stores are located in positions in high footfall areas such as shopping malls and the main High Street in Oslo, and worked on several streams of activity that reported massive amounts of success.

Activities included 17,000 Fifty Shades Blindfolds being sent out to 50 cinemas across Norway. Lovehoney’s in-house videography team worked on a dark and atmospheric cinematic trailer, featuring products from the Fifty Shades Darker range which was shown in movie theaters all over Norway. Lovehoney’s designers also worked on an impactful range of POS, bespokely designed for Kondemeriet’s stores.

Then the real party began. A cinema was hired out for an exclusive screening on the 11 February of the Darker film with 1,500 customers attending, and then revellers went back to the store to purchase the product to the sounds of a private DJ. The staff wore Fifty Shades Darker Masquerade masks. The celebrations did not stop and on the next night there was another, more exclusive party in the Oslo store.

Maria K.Ebbestad,Online Editor and Press Spokesperson, Kondomeriet commented:

“The cinemas of Norway were jam-packed with people on the premiere weekend of Fifty Shades Darker. There were high expectations, an amazing atmosphere and the movie did not disappoint. We had so many people come to our event that had not shopped with us before - by working on these kinds of events, we are reaching out to many new customers as well. The atmosphere at the events was great and we were happy that Ilona and Neal from Lovehoney came all the way out to party with us.”

Ilona Laboviciute, Trade Sales Executive, Lovehoney commented:

“It’s inspiring to hear that Kondemeriet’s exciting events recruited a large number of new customers to experience the new Fifty Shades Darker range. Norway is an exciting market to work with and Norwegians are a massive fan of the Fifty Shades Franchise.This is testament to the fact that this range has opened up pleasure products to a whole new market. We loved working with Kondemeriet and Norway is a fantastic place to visit.”

Lovehoney and Kondomeriet are in talks to see what they can work together on for the last movie of the franchise, Fifty Shades Freed.

To discuss Lovehoney’s bespoke POS and event planning, please contact