Global sexual wellness brand Lovehoney has launched its expanded Fifty Shades of Grey Official Pleasure Collection line at this year’s virtual ANME show, adding two new ranges, including Sensation, which comprises twelve exciting rechargeable toys and Anticipation, encompassing twelve pieces of luxurious bondage.

The all-new sub collections tout expert design with optimum functionality, further injecting some Fifty Shades extravagance into the industry - all while at an affordable price point.

As per reps, the Sensation collection of waterproof toys offer sublime sat...

The Queen has honoured the UK’s biggest sexual wellness brand with a top award. Lovehoney has received The Queen’s Award for Enterprise for outstanding continuous growth in overseas sales over the last six years.

Since 2015, overseas sales have grown from £12 million to £56 million, an overall rise of 365%. The award - described as ‘the highest accolade for business success’ - allows Lovehoney to use the Queen’s Award emblem in advertising, marketing and on packaging for a period of five years as a symbol of quality and success.

Debbie Bond, Lovehoney’s Chief Commercial...