The Christmas period is a time for giving and receiving, so it’s no wonder it proves to be one of the sexiest times of the year and a key time for our category to generate more revenue over any other shopping days of the year.

This can make the build-up stressful, so having a methodical process to follow can certainly help you feel prepared. Sales Executive Jade Bawa is on hand with four marketing tips to help you make the most of your Christmas campaign in one of the busiest trading periods of the year.

1) Create a timeline

As with any kind of marketing campaign, it’s...

Leading sexual wellness brand Lovehoney has unveiled their sophisticated new Fifty Shades of Grey bondage collection.

The new range comprises of 11 expertly crafted bondage accessories and essentials: a blindfold, small and large paddle, riding crop, large and mini floggers, wrist cuffs, ankle cuffs, spreader bar, ball gag and hog tie. Each product is delicately finished using antique gold hardware and a gold Fifty Shades of Grey logo embossment, as well as updated stylish packaging.

Not just beautiful to look at, products from the range are also handcrafted using a top...

Lovehoney is delighted to announce that they have scooped up not one but two awards at the prestigious XBIZ Europa awards, winning Online Retailer of the Year and Fetish Product/ Line of the Year for their Fifty Shades of Grey range.

The awards were announced during a star-packed virtual ceremony on the 22nd October and recognises excellence in the sex toy and adult industries.

International Sales Manager Kate Hodgson-Egan said, "It is an honour to have won two awards at this year’s XBIZ Europa Awards. 2020 has been a strange year full of challenges for everyone and we’re...